Logo Design: Start-Up Company in Emergency Preparedness Space
a logo project by rogerjehenson

Creative brief

The buyer added updates to the brief. Read them.

What is the exact name you would like in your logo?

Grizzly Bags

What is your industry?

Retailing

What are the top 3 things you would like to communicate through your logo?

Grizzly Bags will be marketed in a very uplifting and positive way. Our goal is to help moms become a "Momma Grizzly" to keep their families "warm, safe and cozy". The logo should communicate giving moms and families a sense of resilience, peace of mind, readiness, confidence and security. We empower moms to provide for the safety and well-being of their loved ones through Grizzly Bags unique preparedness products and training.

What logo styles do you like (image + text, image only, text only, etc.)

Image + text, and image only are suitable. We are looking for an abstracted bear design (with or without text), preferably in shades of orange and brown, which convey to moms a sense of security and readyness. Grizzly bears with their cubs are a powerful metaphor for what we are trying to communicate (See our website: www.grizzlybags.com).

Do you have any other info or links you want to share?

Grizzly Bags offers a website to sell curated and high quality family emergency preparedness kits and training, targeted specifically to suburban and urban moms. The website's goal is to help families have the right gear, stuff and knowledge to weather any unusual events (from home fires to blackouts to extreme weather and disasters). (www.grizzlybags.com.)