Kujali Logo - a new fashion brand that does good
a logo project by kujali

Creative brief

The buyer added updates to the brief. Read them.

What is the exact name you would like in your logo?

kujali

What is your industry?

Retailing

What are the top 3 things you would like to communicate through your logo?

Quality
- We produce high quality, stylish products that do good. Our logo will be used on the products we create.

Care
- This is the ethos of our company. Every product we sell provides a tangible benefit to people in need.

Style
- A stylish, fresh new company creating amazing products.

What logo styles do you like (image + text, image only, text only, etc.)

www.toms.com - A strong, distinctive logo.
www.innocentdrinks.co.uk - The logo sits perfectly with the brand name.
www.joinred.com - We like the strength of the Product Red logo and brand name.
www.virgin.com - We like the simplicity of the virgin logo and its ability to be applied across many different markets / products.

Do you have any other info or links you want to share?

The logo should be strong, distinctive, timeless and unique.

The logo should work as well in black and white as it does in colour.

Kujali means 'to care for' in Swahili. This is the ethos of our company. Every product we sell provides a tangible benefit to people in need.

Our target market is 21 - 35 year olds, both male and female. They are fashion led conscious consumers, looking to help make a difference through the products they buy and companies they support.

The Kujali brand name and logo will initially be used on designer iPad cases but needs to be able to be applied across many different products in the future.