pandaloolane has picked a winning logo design

For $225 they received 355 design concepts from 93 designers!

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Dates

Starts: 19-Feb-13 1:33 a.m. GMT

Ends: 1-Mar-13 5:02 p.m. GMT

Awards

Award 1: $225, was awarded to wayfare...

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Pandaloo Lane is a high-end children’s clothing and accessory brand for babies, boys and girls up to age 6.

The collection is sophisticated, modern and on trend.

The logo should evoke a classic heritage feel without looking too old fashioned.

We are inspired by old children’s stories like Peter Rabbit, Paddington Bear, Babbar The Elephant, Curious George. The logo should be classic and timeless but not look dated. It should be modern.

We feel the word “Lane” in the title evokes a journey down an old country road in England to a magical place, perhaps the to the home of our mascot Pandaloo?

The logo must be: warm, cozy, charming, sweet and inviting and it should evoke quality and status.
Colors and tones should not be gender specific, it should speak to moms, grandmothers, babies, boys and girls.

The customer who buys this brand is in the know about fashion and style, they are savvy, upper-middle class and sophisticated. It is an aspirational brand. There should be nothing generic about the look and feel of the logo.

The line will offer clothing and accessories for babies as well as toddlers thru size 6 so the logo should have an appeal for ages: newborns-5-6 year olds.

We would like to see a panda as part of a logo, but the panda should NOT be cartoony or commercial.

Pandaloo the Panda Bear is every child’s best friend. He is warm, cozy and loveable. He is wise and comforting. He should still retain the sweet innocent face and body of an actual panda and all their charming lumbering ways.

We want to see him as a whole bear with head and body but we’re not opposed to just seeing his face as a logo.

We also may want to see and old wood sign for Pandaloo Lane like one you would find on a country road in England a hundred years ago. Just an idea but not married to this.

At this time, we DO NOT want bamboo or anything too specific that would place the Pandaloo character in a certain country or have an Asian feeling.

The look and feeling of the logo should be authentic and rich but still modern. We are not opposed to clean lines and fonts, but a handdrawn feeling may be best with less than perfect lines and shapes.

The key to have a logo that balances modern and traditional.

Update 21-Feb-13 GMT
Hi guys!!

First of all we want to say thank you so much for taking the time to submit your ideas and designs for our brand new logo for Pandaloo Lane! We are very encouraged as to where this process is taking us on our hunt for the perfect logo!

Just a few things to remember when creating the logo:

1) We want it to be cute, cuddly, and friendly so that is welcoming and attractive to babies and toddlers as well as the parents who will be placing their children in our clothing.

2) We want the font for Pandaloo Lane to be exclusive, high-end, and classy.

3) We are looking for a logo that is extremely memorable, something that is just going to speak to our high-end children's brand and something that will be classic and give off a heritage feeling.

Again thank you so much for all of your hard work! We are commenting and scoring your designs as fast as we can because we want to provide you with as much feedback as possible!! Really looking forward to seeing more designs!

HAPPY DESIGNING!

The Pandaloo Lane Team
Update 21-Feb-13 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 21-Feb-13 GMT
Just a note! We are thrilled with all the submissions. THANK YOU!

Here is what we are learning.

We want either a Panda head or a full Panda body. If it's a body it MUST be sitting upright and facing us. Not in profile or walking.

We DO NOT want any leaves, tree trunks, bamboo, flowers, butterflies, ballons.
This is a high end expensive label nothing corny or cheap looking!!

NO bright colors!! NO bright pink and blue!!
We need Neutral Tones!! Flax brown, linen tan, black, white, soft colors.
Soft blue is ok but we don't want this to look too boy or girl! It should be neutral.

We are liking a cursive font! Or a mix of cursive and print
Please look at what we rated a 4!

Thank you all for your time and amazing work!

Update 21-Feb-13 GMT
Hi guys!

Again thank you for all of your submissions! We are posting a few pictures of pandas in positions that we think are perfect and we would love to see your designs reflect.

1) There is a picture of a panda waving which is adorable. When designing to reflect this picture don't make the panda hairy - clean cut lines are preferred. In addition, no claws on the paws either.

2) The picture of the stuffed panda is adorable as well. If we could see a panda in the position of this stuffed animal that would be great!

FINALLY - we would love to see pandas that look happy. I know this may be difficult because pandas have black spots that droop around their eyes but we need to find the right mixture of a happy but yet elegant looking panda.

Thank you to all who have submitted and to all who will!!

Update 21-Feb-13 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 21-Feb-13 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 21-Feb-13 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 21-Feb-13 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 22-Feb-13 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.