Buona Terra - Gelateria and Creperie
a logo project by buonaterra

Creative brief

The buyer added updates to the brief. Read them.

What is the exact name you would like in your logo?

Buona Terra

What is your industry?

Food and Beverage

What are the top 3 things you would like to communicate through your logo?

1. artisanal approach to food
2. unique
3. approachable, cozy, comfortable
4. healthy
5. whimsical
6. connected to the community but also the world

What logo styles do you like (image + text, image only, text only, etc.)

Simple, predominantly text

We intend to focus equally on gelato and crepes. Our business is open year round. We need a logo that is fitting for all seasons.

We prefer simplicity. Our current color pallet is sage and lemon, but we are open to other colors. Buona Terra means good earth, but we want to make sure the colors represent both of our offerings being gelato and crepes, but also ties back to “Good Earth”.

Do you have any other info or links you want to share?

Who is our Primary Consumer:

Female, well travelled, open to new ideas, self aware, health conscious, knows self, social, outgoing, affluent, community focused, sophisticated, cultured.

Laurie is a 34 female who lives by the city square, she is a young professional in the corporate world. She is health conscious and active, who loves and respects food for its substance. She eats a balanced diet and “eats to live versus lives to eat.” In her free time she gives back to her community, and stays active. She’s well travelled, has experienced authentic Gelato in Italy and tried Crepes in France. She has a young family and is focused on providing a wholesome upbringing. She likes to read New York Times Best Seller non-fiction.