pcolton has picked a winning logo design

For $225 they received 123 design concepts from 12 designers!

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Dates

Starts: 17-Feb-13 7:47 a.m. GMT

Ends: 28-Feb-13 10:44 p.m. GMT

Awards

Award 1: $225, was awarded to LLGlass

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Hello Everyone, you are engaging in a creative process for a soon to be huge company. Essentially we are creating a label that will serve as a stamp of approval for brands who conform to certain 1/ planet friend measures 2/ use local / artisanal production and 3/ give back to humankind.

1. The name of the brand is Hope Art Peace Project International.
2. The mood of the brand: warm and sunny 1960 golden california days, beautiful classic simplicity, positive, international, strong, trustworthy, iconic. If the brand was a man it might be a mix of Steve McQueen, Sean Connery, Nelson Mandela, and Ghandi. If I was a woman I might be Bridgette Bardot mixed with Joan of Arc.
3. I would like the corporate colors to be deep red (pantone 199 or darker). The contrasting text is up to you. Black or British Racing green may also be interesting.
4. As the name implies, I wish to communicate a message of hope, peace, and love through art.
5. Please do not submit any overtly obvious or cheesy designs using peace symbols, hippie culture, cute hearts, etc. This is a serious brand.
6. The words, acronym, and logo will be used together and separately. Please be aware that the logo will ultimately be used on clothing and footwear and therefore needs to be constrained to work on this medium.
7. The consumer demographic we want to appeal to are basically Mac users. Intelligent, artistic, affluent, international, aware.




The contrasting text colors are up to you, but I like ivory or maybe a darker red on red.

Update 18-Feb-13 GMT
Dear Artists,

Thank you for your submissions to date.

I would encourage all of you to read the brief carefully and to spend time looking at the attachments sent before starting your design.

Please keep in mind that this logo will need to be used on clothing as a stand alone appliqué, therefore whatever you send should be constrained within a shape that can be applied to footwear or apparel. (circle, square, semi circle, etc)

Secondly, please use deep reds (pantone 199 or darker, such as panton 202) in your design. It is close as we have come to agreeing upon a corporate color. You may use it for the logo itself, for the words or for the background.

Finally, I would like to see a few more submissions that incorporate a logo, Hope Art Peace Project International, and the acryonym H.A.P.P.I (or h.a.p.p.i.) within a single design.

Thank you!
Update 19-Feb-13 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 19-Feb-13 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 19-Feb-13 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 19-Feb-13 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 21-Feb-13 GMT
Hello Everyone,

Thanks for your logo submissions to date. We need more!!

For the moment it is the clean, simple, symmetrical logos that are most interesting. This is because they are easy to apply to clothing and footwear as an appliqué, can be recognized from a distance at any angle, work well on all media, and because with or with the long text (Hope Art Peace Project International) or the short text (H.A.P.P.I.) they look good.

I encourage you to submit further work, focused on these principals. Please include three versions: 1. logo only 2. logo with long text 3. logo with short text. If it naturally looks good to make the first letter of the long text font bold to emphasize the work HAPPI this would be great too.

Forms we have not yet seen submissions for that interest us: Trifoil Knot, Celtic Cross, Celtic Wheel, Irish 4 leaf clover. Try to play with or adapt these shapes into a logo.

The winner of this logo competition will have opportunity for further income with letterhead, business cards, and a landing page or blog design.

Looking forward to entries!

Patrick
Update 21-Feb-13 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 22-Feb-13 GMT
We have had some great entries recently, but still undecided. 3 days left, keep sending your ideas!

I would like someone to take the Dr. Dre 'Beats' logo and do something in the same spirit with the the letter 'h' (not the capital H, but the small h)

And would still like to see someone use the Trifoil Knot in a design.

Thank you!
Update 22-Feb-13 GMT
Hello Everyone,

My partners would like to see a few designs in the hipster direction. Please check the Hipster jpegs I have posted and see if you can come up with something. Thanks!
Update 22-Feb-13 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 22-Feb-13 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 22-Feb-13 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 22-Feb-13 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 22-Feb-13 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 22-Feb-13 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 22-Feb-13 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 22-Feb-13 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 22-Feb-13 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 22-Feb-13 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 22-Feb-13 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 22-Feb-13 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 22-Feb-13 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 24-Feb-13 GMT
Dear Artists, we are getting closer, but still don't have exactly what we are looking for so we are extending the deadline a few days.

Thanks for noting!
Update 24-Feb-13 GMT
Hello Everyone,

We have had some very creative and diverse entries over the past days - Thanks!

The challenge is that many of the logos that are clean and corporate - which we like very much - somehow lack warmth.

This brand is all about creating products for a young international consumer (12-45yrs). The brand wants to project positivity, fun, 'golden days' warmth and emotion and yet somehow remain universal and professional. The brand is charity based. We will give back to children around the world, support the arts, etc.

Red will be our corporate color - basically match the Coca Cola red and from there you can submit darker reds if you wish to extend the palette. The text can be white, but since we are going for a vintage feel maybe it is slightly off white or ivory. Feel free to apply effects to the logo to make it look time-worn and vintage. Feel free to play with lighting you apply to make it look like we are viewing the logo during a beautiful sunset at the beach.

Create something that you, while shopping, would stop to look at or take interest in: First be cause you notice the logo and second because you remark that this brand is trying to do something positive for human beings and particularly for aspiring artists like you once were!

Hope Art Peace Project International is the brand. HAPPI is an acronym that represents the brand however it is NOT the brand. Please keep this in mind when placing design emphasis on certain words and letters in the text. The goal is for people to remember the brand and to call it HAPPI (because it sticks as a name), but to in fact make it clear that the brand is Hope Art Peace Projects International.

Thank you!!
Update 24-Feb-13 GMT
Search Google Images for:

vintage surf photos
vintage surf flyers
vintage tin signs
vintage gas pumps

How do these image make you feel?

Pay close attention to the color combinations and the time worn effects you see.
Update 27-Feb-13 GMT
The submission - revision process has proven challenging for this international group. To be fair to all creatives, we will extend the deadline another day to give you time to finish your revisions. Tomorrow is my sister's birthday, surely a more auspicious day to choose a winner anyway. Thanks for your hard work, I wish we had the budget to buy them all! Patrick.
Update 28-Feb-13 GMT
HELLO EVERYONE. WE HAVE CHOSEN A WINNER, BUT UNDER CROWDSPRING RULES YOU ARE MEANT TO HAVE 24HRS NOTICE SO IT IS NOT OFFICIAL YET.

THEREFORE YOU MAY NOT WANT TO SPEND MORE TIME SENDING ADDITIONAL ENTRIES. THE WINNING DESIGNER IS LLGLASS. SOMETHING ABOUT HER STYLE FITS THE BRAND MOJO AND UNANIMOUSLY PLEASED ALL PARTNERS, WHICH IS NOT AN EASY THING TO DO.

THANK YOU ALL VERY MUCH FOR YOUR PARTICIPATION, IT HAS REALLY BEEN A GREAT EXPERIENCE. WILL REACH OUT TO YOU AGAIN IN A FEW MONTHS FOR SOME TSHIRT DESIGNS, SO PLEASE HANG ON TO YOUR ARTWORK!!

HAVE A GREAT DAY,

PATRICK