Dates

Starts:5-Feb-13 8:08 p.m. GMT

Ends:12-Feb-13 8:08 p.m. GMT

Awards

Award 1: $200

Formats

JPG, Vector EPS

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

The buyer added updates to the brief. Read them.

What is the exact name you would like in your logo?

XS (see explanation below about name)

What is your industry?

Entertainment and Sports

What are the top 3 things you would like to communicate through your logo?

XS is a mobile app for sports highlights (photos and videos) that targets not just mainstream sports like football and basketball, but also action/extreme sports like skiing, motocross, surfing, aviation, skydiving, etc. We're building a community for users to share content and discover trending content that relates to their sports interests.

The XS name stands for extreme sports, but will also refer to things like excess talent, excess merchandise (when we decide to sell merchandise in the app), excess lifestyle, etc.

Our target audience will largely be young males (under 25 or 30) with a passion for anything sports. They'll have enough disposable income to spend on their favorite sports hobbies, and free time to surf through our application to see the hottest trending sports content on the web.

The logo should be energetic, young, edgy, snappy, raw. If you saw the logo on a t-shirt or other merchandise, you would want to wear it because it represents who you are as a person and athlete.

What logo styles do you like (image + text, image only, text only, etc.)

Having a logo where the letters intertwine to make an image, or have a subtle figure in the logo that goes along with our branding theme could be an interesting take (see: http://www.topdesignmag.com/30-great-logos-with...). The logo could also have a distinct, memorable image with the app name underneath like Quiksilver (see: http://www.freevector.com/site_media/preview_im...)

Do you have any other info or links you want to share?

The designs in the attached images use a placeholder XS logo and are initial mockups - not final.

Brief updates

13-Feb-13 8:57 p.m. GMT
Hi all,

We just wanted to let you know that the buyer in this project has requested a refund. And, because we offer buyers a money back guarantee, sometimes we have to make good on that promise.

To reward the loyal creatives who worked hard on this project and all the others on the site, we've taken the proceeds from this project and used them to fund our monthly cS Awards program. The cS Awards are issued every month based on varying criteria but are a simple way that we give back to the community and reward our creatives.

Thanks so much for participating and see you around the site,

The cS crew