Starts:5-Feb-13 8:08 p.m. GMT
Ends:12-Feb-13 8:08 p.m. GMT
Award 1: $200
JPG, Vector EPS
Preview: crowdSPRING Contract
There are no materials for this project.
XS (see explanation below about name)
Entertainment and Sports
XS is a mobile app for sports highlights (photos and videos) that targets not just mainstream sports like football and basketball, but also action/extreme sports like skiing, motocross, surfing, aviation, skydiving, etc. We're building a community for users to share content and discover trending content that relates to their sports interests.
The XS name stands for extreme sports, but will also refer to things like excess talent, excess merchandise (when we decide to sell merchandise in the app), excess lifestyle, etc.
Our target audience will largely be young males (under 25 or 30) with a passion for anything sports. They'll have enough disposable income to spend on their favorite sports hobbies, and free time to surf through our application to see the hottest trending sports content on the web.
The logo should be energetic, young, edgy, snappy, raw. If you saw the logo on a t-shirt or other merchandise, you would want to wear it because it represents who you are as a person and athlete.
Having a logo where the letters intertwine to make an image, or have a subtle figure in the logo that goes along with our branding theme could be an interesting take (see: http://www.topdesignmag.com/30-great-logos-with...). The logo could also have a distinct, memorable image with the app name underneath like Quiksilver (see: http://www.freevector.com/site_media/preview_im...)
The designs in the attached images use a placeholder XS logo and are initial mockups - not final.