Logo for Trauma-Sensitive Treatment of Pregnant Women
a logo project by aprilclift

Creative brief

The buyer added updates to the brief. Read them.

What is the exact name you would like in your logo?

TO-CARE

What is your industry?

Health Care and Biotech

What are the top 3 things you would like to communicate through your logo?

We would like the logo to convey that the treatment is specifically designed for pregnant women. We also would like our logo to convey empowerment and control. Lastly, this is a patient-centered treatment program for primarily inner-city, African-American women, and we would like the logo to be ethnically inclusive.

What logo styles do you like (image + text, image only, text only, etc.)

We are hoping for a very simple image. We are open to this image including or excluding the text "TO-CARE."

Do you have any other info or links you want to share?

Trauma-sensitive Obstetric Care to Promote Control, Anxiety-Reduction, and Empowerment (TO-CARE) is a program to improve pregnancy outcomes for sexual abuse survivors from vulnerable and underserved communities in Chicago. The purpose of TO-CARE is to develop an empowering, patient-centered obstetric care program, combining trauma-sensitive mental health interventions with trauma-sensitive obstetric care services. The program is partially supported by Rush University Medical Center. However, Rush should not appear anywhere in the logo.