virtualmum has picked a winning logo design

For $375 they received 111 design concepts from 29 designers!

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Dates

Starts: 21-Feb-13 12:39 a.m. GMT

Ends: 9-Mar-13 11:59 p.m. GMT

Awards

Award 1: $375, was awarded to cdavisd...

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Create a high impact logo for an exciting new start-up within the rapidly growing Virtual Lifestyle Management category, targeting the time-poor working professional.

Update 22-Feb-13 GMT
Thank you to all those whom have already signed NDAs and submitted logo creative. We've had some great pieces come through and provided private feedback to each.

One thing we noticed was an emphasis on the "Mum" component of the band name. Although we are targeting working mums, this is only a segment of the target market as it stretches to all time-poor working professionals (male and female). The 'Mum" in VirtualMum represents the characteristics of the brand - a reliable, trustworthy and dependable service who helps you get the job done. As you would trust your mother (or parent), the goal is for our customers to depend on us and trust our recommendations and personal approach when arranging/ managing their household service needs. I hope his helps clarify and steer you in the right direction.
Update 3-Mar-13 GMT
We haven't yet cracked the logo so extending the deadline so that we can provide more feedback. Thank you!
Update 4-Mar-13 GMT
Do you have 'pop-art' creative flare? If so, this is one for you to view. Revised brief and examples have been provided in the VirtualMum private briefing area (NDA required).
Update 5-Mar-13 GMT
NEW brief direction - we're looking for a fun, glamorous and meaningful pop-art style graphic as part of the logo. The private brief update provides a full breakdown of brand persona, requirements and design examples. Think of the retro 'Redheads cigarettes' design but with a glamorous 'HedKandi' brand design twist.