VoCo Beverage Logo Project
a logo project by yberman

Creative brief

The buyer added updates to the brief. Read them.

What is the exact name you would like in your logo?

VoCo

What is your industry?

Food and Beverage

What are the top 3 things you would like to communicate through your logo?

1. VoCo is low-calorie pre-bottled cocktail with coconut water and vodka
2. VoCo can help mitigate a hangover because it's primarily made of coconut water which contains electolytes and nutrients
3. VoCo will allow you to "win the night, don't lose the morning"

What logo styles do you like (image + text, image only, text only, etc.)

image+text

Do you have any other info or links you want to share?

The goal is for VoCo to be perceived as a premium ready to serve alcoholic beverage and will come in a 750 ml glass bottle. Due to alcohol regulations, we will not be able to explicitly say that Voco will help with hangovers and therefore the logo somehow convey the capability of the drink to mitigate the negative effects of alcohol because of the hydrating benefits of coconut water. It is a lifestle

Voco stands for vodka coconut