- r2devco has picked a winning logo design
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For $300 they received 80 design concepts from 22 designers!
- Award 1
Over 34,000 of the world's best entrepreneurs and small businesses trust crowdSPRING with custom logo design, web design and writing services. 96% of them recommend that you try us too.
Find out more- 1 award $300 Buyer Assured
- Ended 30-Jan-13 GMTComplete 1359577577|136953820630-Jan-13 8:26 p.m. GMT
- Entries80
- Buyer Participation (?)High
- Dates
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Starts:23-Jan-13 8:26 p.m. GMT
Ends:30-Jan-13 8:26 p.m. GMT
- Awards
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Award 1: $300, was awarded to gerrad
- Formats
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JPG, Vector EPS
- Contract
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Preview: crowdSPRING Contract
- Materials
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File 1: fyul-logo-tall-premium... (6.0 KB)
Uploaded on 22-Jan-13 4:29 p.m. GMT
File 2: fyul-logo-tall-blue.png (5.1 KB)
Uploaded on 23-Jan-13 12:29 a.m. GMT
Creative brief
The buyer added updates to the brief. Read them.What is the exact name you would like in your logo?
FYUL
What is your industry?
Other
What are the top 3 things you would like to communicate through your logo?
We provide "fuel" to charities and non-profits in the form of fundraising
So: Fuel (your cause), Trust (solid, reliable), Fun (optimistic colors, not too blocky)
What logo styles do you like (image + text, image only, text only, etc.)
Image and text
Do you have any other info or links you want to share?
We are playing on the "Fuel" concept. We raise money for charities or "fuel" them.
Think "FYUL your School" or "FYULing station" (for businesses that support charities.
I'd add that "FYUL brings together Businesses (merchants), Causes (charities and nonprofits) and Supporters to raise money for good Causes."
We have not selected a color scheme yet.
FYUL does not have to be all-caps.
Concept 1: A fuel pump, simply rendered in one or two colors with strong, consistent curves.
Incorporate FYUL into the pump or place it below/alongside.
Make the pump *out of* the letters F Y U L?
Downplay the hose that attaches the fuel nozzle to the pump..we don't want coiling, twisting hoses that distract. A simple hose and nozzle on right side is fine.
Concept 2: A gas station sign, perhaps viewed from below with perspective.
Concept 3: Your own take on the "fuel" concept that can be rendered as required above.
Gas can? Too limiting. We are constantly fueling causes.
The example logos were created by us and show the simple gas pump design.
With those images, the "display" area of the pump may be used to show various bits of information, like amount of money a cause has raised.
Perhaps for the logo that area should have icon(s) that convey ideas of giving, charity, progress, empowerment.
Brief updates
- 23-Jan-13 9:42 p.m. GMT
- The name + tagline is "FYUL your cause". Adding "your cause" helps convey the sense of "fueling" that the four letters F Y U L may not do on their own.
The gas pump concept may be enhanced by having the hose and nozzle come from the right side of the pump and point to the right, where the words "your cause" appear.
Again, the hose should be a smooth, simple curve and the nozzle not too detailed.
Or, using an entire gas station as a model, "FYUL" on the big overhead sign and a car in the station with "Your Cause" on it, being fueled also works.
Other concepts are welcome as well. - 28-Jan-13 8:03 p.m. GMT
- Here are two design styles that are not working for us:
1. Vintage-styled emblems with banners and stars on either side. This style is used by every new burger joint, classic rock band and is too common. We need to attract young as well as old supporters.
2. One big drop. "A drop in the bucket" is not an image we want to convey to fundraisers.
Thank you to all the designers who are participating. - 28-Jan-13 8:13 p.m. GMT
- Also, gradients are not working for us. We will reproduce the logo in many formats, including embroidered on hats and shirts. Flat, simple color schemes are working the best (even though it's a bit harder to deliver on "Fun").
