Starts:11-Jan-13 12:26 a.m. GMT
Ends:17-Jan-13 9:49 p.m. GMT
Award 1: $227
Vector EPS, PNG
Preview: crowdSPRING Contract
There are no materials for this project.
Inevention helps corporate meeting planners find hotels for their events. 80% of professional planners are middle-aged women, but we don't want to look girly: this is a professional B2B website. Our site is more sophisticated that our competitors', and we call it a concierge. The old way of hotel selection is subjective and relationship-driven. We provide data-driven decision making using a total cost analysis for having the event at each hotel.
Three things to communicate:
- Target professional middle-aged women
- We have better technology than our competitors
- Easy-to-use (events are very complex but we do our best to make it simple)
primarily text (wordmark), maybe with an abstract shape
We've played with using a different color for "event" inside "Inevention" and also using all caps like "InEVENTion" Just some ideas to experiment with; we're not committed to anything yet.