Dates

Starts: 2-Jan-13 3:57 p.m. GMT

Ends: 16-Jan-13 3:57 p.m. GMT

Awards

Award 1: $350

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Our company is a marketplace for reliable used cars. We're looking for a new logo that is simple, direct and with a unique visual identity. The "Zen" part of the name refers to a place where you can do great business with no worries.

We want to be simple, fast, easy, modern and reliable. And that's what we want the logo to say about us.

Update 3-Jan-13 GMT
We're not looking for a logo using the symbol of yin yang. For us, this won't work for the message we're trying to convey. The yin yang communicates a spiritual thing that is not what we want.
Update 3-Jan-13 GMT
Another thing that may not work are obvious designs such as a car outline above the name. We're looking for an original design, clean and meaningful.
Update 3-Jan-13 GMT
One more inspiration:

http://dribbble.com/shots/221638-Shift-logo
Update 7-Jan-13 GMT
We're getting a lot of entries with repeated issues that we believe it might not be clear in the brief. So we'd like to add a list of things to avoid.

Things to avoid:

- A car design inside the letter "O"
- Old cars designs
- A speedometer (we thing it conveys to car racing)
- High detailed car silhouettes
- Complex logos (many lines and edges)
- A letter "O" bigger than the rest of the letters
- Gears
- Spiritual zen symbolism
- Roads
- Steering wheels and tires (unless it's not in a obvious way like as the "O" letter)
Update 16-Jan-13 GMT
Hi all,

We just wanted to let you know that the buyer in this project has requested a refund. And, because we offer buyers a money back guarantee, sometimes we have to make good on that promise.

To reward the loyal creatives who worked hard on this project and all the others on the site, we've taken the proceeds from this project and used them to fund our monthly cS Awards program. The cS Awards are issued every month based on varying criteria but are a simple way that we give back to the community and reward our creatives.

Thanks so much for participating and see you around the site,

The cS crew