Jefferson House logo
a logo project by moon8247

Creative brief

The buyer added updates to the brief. Read them.

What is the exact name you would like in your logo?

Jefferson House

What is your industry?

Other

What are the top 3 things you would like to communicate through your logo?

Historic with a modern touch - The home was built in 1900 but the decor is a wonderful mix of old and new. Everything there is to love about something historic blended with the modern conveniences of today, the logo should communicate both.

Welcoming - We'd like our guests to feel like they'd be missing out if they didn't come visit us.

Experience- We want to create an overall experience for our guests, from the moment they see the logo to the moment their stay has ended. Every touchpoint in the home is an opportunity to be memorable.

What logo styles do you like (image + text, image only, text only, etc.)

Please see attachments

Do you have any other info or links you want to share?

Attachment with crest surrounding P. on shield- we like this type of look as the more formal logo, the shield P. can always be used alone but a more formal option is nice.

Attachment with just Palihouse font- we like the simple option here as well, the font is nice although we are open to any new ideas here. We like the simplicity and cleanliness of this look.

Attachment with orange circle P. - we like the simplicity and boldness of this with the splash of color. Would be nice if this were a component of the more formal logo with this as a more simplistic option to be used.