paulgrant has picked a winning logo design

For $400 they received 368 design concepts from 81 designers!

  • Award 1
    Logo by omajoglo

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Dates

Starts:1-Jan-13 12:22 p.m. GMT

Ends:15-Jan-13 12:22 p.m. GMT

Awards

Award 1: $400, was awarded to omajoglo

Formats

JPG, AI (vector based)

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

The buyer added updates to the brief. Read them.

What is the exact name you would like in your logo?

Grant Applied Sciences (or) Grant

What is your industry?

Other

What are the top 3 things you would like to communicate through your logo?

Innovation, Efficiency, Precision

What logo styles do you like (image + text, image only, text only, etc.)

I am looking for an image + text logo, however it would be great if the image could work in isolation.

Any use of color should reflect the words mentioned above, and the logo should represent well in grayscale and B/W. Certainly this should be a 'serious' and corporate logo rather than 'fun' or consumer oriented one.

In terms of background to the company: Grant Applied Sciences was formed in July 2012 to undertake research and development of several technology and engineering innovations, in collaboration with academic and industrial partners in the United Kingdom. It does not manufacture products, it develops intellectual property and commercializes it.

The logo should therefore resonate with organizations who might be interested in collaboration, rather than the general public. Below are some links of organizations which are in some way relevant to current projects and which are not necessarily represented by logos that I like or dislike, but do give a flavor of industry expectations:
* http://www.innovateuk.org/
* http://www.science.mod.uk/
* https://www.dstl.gov.uk/
* http://www.baesystems.com
* http://www.fnc.co.uk/
* http://www.babcockinternational.com/
* http://www.bluescopesteel.com/
* http://www.atkinsglobal.com/
* http://aerosociety.com/
* http://www.thersa.org/

The logo might capture the essence of 'Applied Sciences' in general (See http://en.wikipedia.org/wiki/List_of_applied_sc... ) although I do not want cliche test tubes, beakers, or other simplistic icons which might ordinarily be associated with 'science'.

In fact, the company's main areas of innovation are more diverse and include aviation technology, a underwater propulsion system, energy recovery in vehicles (on land and in air), and computer vision systems. This will change considerably over time, so something 'future-proof' is desirable.

I do like gears and cogs as a representation of 'mechanical' or systems thinking, however I fear they have been used very frequently (see http://www.wolfram.co.uk/system-modeler/features/ as an example, or the 'system preferences' logo on a Mac), and so any logo which incorporates them must be original.

Mathematics underpins much of the company work, so if you wish to use circles, the 'golden ratio' or Pi or indeed some other aspect, that may be interesting. But don't feel obliged to study especially!

As 'Grant Applied Sciences' is quite long, I will also be interested in the text element having variations where the emphasis is on 'Grant'.

I don't want a logo with G.A.S. or GAS as an acronym.

Do you have any other info or links you want to share?

Please do get in touch with any questions. Thanks for your interest.

Brief updates

1-Jan-13 2:35 p.m. GMT
Thanks folks for the entries so far.

For clarification, if you choose to feature the word 'Grant' you do not need to also put 'Grant Applied Sciences' below it - just 'Applied Sciences'. Otherwise it reads Grant Grant Applied Sciences which is not what I am after.

Please could I ask that you provide a sentence with your entry to describe your design intention to help me evaluate the work.

Looking forward to seeing more from the CrowdSpring community.

Thanks again.
Paul
1-Jan-13 3:35 p.m. GMT
Hi all, for further clarity please do not emphasize (i.e. underline or use a different colour) for the letters G A S

Many thanks, P
2-Jan-13 5:07 a.m. GMT
Hi all, really enjoying the entries so far - and it is great to be collaborating with you.

As I review these, I think I should add a guiding principle:
Think of a company of the 'future' rather than something that is current.

This may or may not be helpful, but I am not looking for a 'fashionable' logo that might be expected of most web application companies in the Web 2.0 era, but something more forward thinking that you might find in movies like 'Moon' or 'Avatar' or a Marvel production (think 'Stark' or 'S.H.I.E.L.D).

I know they are corny references, but what they capture is a 'just around the corner' vision of technology companies. That is what I would like to convey. Something believable and credible, but also a little horizon-scanning.

Thanks again for all your hard work so far. There is plenty of time still, so I look forward to further surprises.

Paul

3-Jan-13 5:31 a.m. GMT
Hi all, I thought I would leave a message to explain how I am using CrowdSpring.

I will aim to eliminate an entry if I just don't see a version of it in final use with my company, or if you have provided a revised version which I like better. But I won't do this until we have explored options and had some dialogue.

I use the star ratings to organize my own preferences. A '5' means that you have captured my intention and 'wowed' me. It is not to say we wouldn't refine things a bit more if your design is selected. But for some of you with a '5', the collaboration to date has effectively given me what I was hoping for.

If you have a 2, or 3, or 4, you are still considered so please don't withdraw your design unless you no longer want it to be evaluated.

I give a '2' score when I think there is still something worth exploring, but it is up to you whether you would like to do further work on the design. Eventually I will remove such entries if you have not submitted a revised version.

You are all amazingly talented, and I love seeing your interpretations! Please keep up the good work.

Now, I don't want to stop the great creativity, but just because a lot of entries have gears and cogs, or use the color orange and red, please do not think that is all I am interested in! But I am looking for something iconic and unique, which appears timeless.

Thanks again, and I will endeavor to provide as much feedback as I can so that you feel supported in this process.

P
3-Jan-13 11:29 a.m. GMT
Just a quick note, please do not send in variations of your logo if they are only color changes - it only creates a cluttered environment for me to try and review.

My evaluation criteria is mainly on the shape and impact, as I believe we can refine the color selection if I choose your design.

Many thanks,
Paul