Organizing Heroes (English literal translation from Dutch company name 'Regelhelden')
a logo project by pattygolsteijn

Creative brief

The buyer added updates to the brief. Read them.

What is the exact name you would like in your logo?

Regelhelden

What is your industry?

Other

What are the top 3 things you would like to communicate through your logo?

Fresh
Personal/Informal
Trustworthy

What logo styles do you like (image + text, image only, text only, etc.)

I would like to see a logo that has an image + text of which the image can be used separately (so it should be something that stands out on its own) as an avatar on Facebook and Twitter, but also my business card.

Do you have any other info or links you want to share?

My company has been around for almost 2 years now. I named it 'Regelhelden'. Translated literally it means 'Organizing Heroes', but it sounds much better in Dutch. ;)

We're partly virtual assistants, but much more than that, since we also give a lot of advice and set up and refine workflows for complex processes. And we organize events. So we do a lot of organizing.

Not for everyone though. We don't work with medium or big companies and we don't work with government related organisations. We only work with independent professionals, trainers, coaches, startups and small companies, because we like it personal with short lines of communication.

What we value most and what we focus on constantly is simplicity. 'How can we make this simpler?' is a question we ask ourselves a lot, and then act on it.

We also value our freedom. We decide how, where and when we work.

Our current website is http://regelhelden.nl
I get a lot of feedback from people who love the informal, personal and fresh look it already has. This is exactly what I want to communicate, because that's who we are.

Plus my business is mostly based on long term professional relationships. Hence the 3rd word: trustworthiness. You can also see this in the name 'heroes', plus on the website where I use an image of a group superheroes plus my pricing packages are called Wannabe, Sidekick, Superheld (Superhero in Dutch), Overlord and Justice League. They are seen as people/figures you can depend on.