Stacks Reward Card
a logo project by matwood

Creative brief

The buyer added updates to the brief. Read them.

What is the exact name you would like in your logo?

Stacks Rewards

What is your industry?

Advertising and Marketing

What are the top 3 things you would like to communicate through your logo?

Universal
Cutting edge
Ease of use (simple)

What logo styles do you like (image + text, image only, text only, etc.)

I have no certain fonts I'm tied to.

Do you have any other info or links you want to share?

We are a startup rewards program that gives cash back to customers who shop at our network of stores (merchants and businesses). This network of stores are located within a city. Typically if theres 100 businesses within 1 mile we will have 75 of them in our rewards network. The concept of "Stacks" is that you save stacks of money by swiping our card at participating merchants. We also wanted a name that would stick out and be easy to remember. We had another logo concept and name ready to go that I've uploaded. We really didn't think this conveyed universal value and ease of use. Stacks is a unusual rewards program because it is univesral. Gocity looks upscale and clean, but doesn't scream simple and everyday use. I actually need this to be a rewards card and not just a logo. The designs will eventually need to fit into certain printer specs to be printed.