Commercial Spray Foam Insulation
a logo project by STwery

Creative brief

The buyer added updates to the brief. Read them.

What is the exact name you would like in your logo?

FIX America, the Foam Insulation Xperts

What is your industry?

Real Estate and Construction

What are the top 3 things you would like to communicate through your logo?

1) Business Professionalism
2) Quality in everything we do
3) Deliver on Time within Budget
4) Experienced and certified
The marketing emotion target is that we are a fortress to be trusted. Secondary focus would be that this is "green", saves energy, helps the planet.

What logo styles do you like (image + text, image only, text only, etc.)

Prefer the logo is not a direct representation of spray foam insulation - so no spray cans, cellular look concepts. We have been thinking about neutral shapes, objects from which we can create a brand over time.

Want the logo to standout, definitely no primary use of Red or Pink. Preferable colors are Greens or Blues - possibly reminiscent of an ocean reef?

Believe the Tag line is critical to always be attached to the name for clarity. Prefer a logo in which we can use a standalone image when desirable.

Do you have any other info or links you want to share?

Our target clients are General Contractors of schools, hotels, retail stores, government buildings - both new construction and refits. Indirect customers will be commercial developers, government procurement, architects, etc.

This is a start up business that will be operating in the Southeast. We want to make sure the logo and name convey an established business that is capable. There is potential overtime to expand nationally.