thebillgeeks has picked a winning logo design

For $225 they received 233 design concepts from 46 designers!

  • Award 1
    Haikujam textmark Variations by PlaestiK

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Dates

Starts:22-Dec-12 2:17 p.m. GMT

Ends:8-Jan-13 11:59 p.m. GMT

Awards

Award 1: $225, was awarded to PlaestiK

Formats

JPG, Vector EPS

Contract

Preview: crowdSPRING Contract

Materials

File 1: download_4.jpg (6.4 KB)

Uploaded on 23-Dec-12 1:17 p.m. GMT

File 2: Fall-hiking-haiku-1024... (233.8 KB)

Uploaded on 23-Dec-12 1:18 p.m. GMT

File 3: Haiku_Jam.jpg (10.7 KB)

Uploaded on 23-Dec-12 1:18 p.m. GMT

File 4: bonsai-buddha-logo.jpg (45.1 KB)

Uploaded on 24-Dec-12 1:16 a.m. GMT

File 5: mount_fuji.jpg (281.3 KB)

Uploaded on 29-Dec-12 2:48 p.m. GMT

File 6: petra-wegner-japanese-... (142.9 KB)

Uploaded on 29-Dec-12 2:51 p.m. GMT

File 7: autumn-maple-leaves-un... (191.1 KB)

Uploaded on 29-Dec-12 2:51 p.m. GMT

File 8: Midnight_Moon.jpg (61.0 KB)

Uploaded on 29-Dec-12 2:53 p.m. GMT

File 9: createive-logo-design.... (13.6 KB)

Uploaded on 29-Dec-12 2:54 p.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

What is the exact name you would like in your logo?

HaikuJam

What is your industry?

Entertainment and Sports

What are the top 3 things you would like to communicate through your logo?

Creativity
Cool
Organic/Natural

What logo styles do you like (image + text, image only, text only, etc.)

The logo must be an icon/picture/symbol/design.

I do not want the brand name “HaikuJam” to serve solely as the logo; rather, it should complement the logo.

At this stage, there are no compulsory colours. Please feel free to experiment.

I would like a very creative logo. Please see the link below for inspiration:

http://graphicdesignjunction.com/2010/07/70-cre...

Do you have any other info or links you want to share?

HaikuJam is an online creative game/application that targets creative writers, photographers, graphic designers and fans of creative media.

It is inspired by Haiku poems- 3 line syllable-based Japanese poems. For example:

His chopsticks were blunt
The Dim Sum was appealing
Sweet and sour tears fell.

Flames sheath the forests
As Monks meditate alone
Obliviously.

Users will be able to create haikus through HaikuJam, and then illustrate them through a variety of creative media, such as photos, drawings, etc.

The logo should reinforce the brand name and the above characteristics.

Further Requirements:

Including recognition at maximum distances.

Scalable: logo can be recognized at a very small scale

- Logo will shrink down to favicon, for a web browser tab, and still be recognizable.

Timeless quality - the logo will not become dated.

Has “breakthrough” quality, that is, it stands out in the midst of other logos.

Evokes positive emotions

Has positive brand associations.

The icon does not evoke negative or unintended associations among the target audiences, such as boredom or lack of creativity

Fits in the spaces in which it will most likely appear – has the most advantageous (vertical/horizontal) orientation.

Including, is recognizable in small (e.g. business card) spaces.

Works well with sub-brand or endorsed brand identities.

Further notes:

- Logo should be produced in Vector Graphics format, preferably open source SVG.

- Logo needs to be able to sit beside the written name "HaikuJam", and look good. I should be able to detach the graphic and use it independently.

I would like a very creative logo. Please see the link below for inspiration:

http://graphicdesignjunction.com/2010/07/70-cre...

Brief updates

23-Dec-12 1:17 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
23-Dec-12 1:18 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
23-Dec-12 1:18 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
23-Dec-12 1:18 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
23-Dec-12 1:18 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
23-Dec-12 1:22 p.m. GMT
I do not want the acronym "HJ" to appear in the main logo.

I would like the focus to be on the Haiku element. There needs to be a feeling of naturalness in the logo. Haiku poems were originally based on nature, so this is something that could be incorporated.

One idea is through a colourful Japanese bonsai tree- this conveys the haiku aspect as well as the colour from painting/photos.

Another idea is a jar of jam with a haiku written on the front, either in English or Japanese.

Please see the attached images in the project requirements for inspiration.

24-Dec-12 1:16 a.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
29-Dec-12 2:48 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
29-Dec-12 2:51 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
29-Dec-12 2:51 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
29-Dec-12 2:53 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
29-Dec-12 2:54 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
29-Dec-12 3:05 p.m. GMT
Thank you for all the designs thus far!

Bonsai trees are featuring in nearly all of the designs and I would like to remind creatives that this is not completely necessary. The logo needs to reflect both “Haiku” and “Jam” elements. A number of different symbols can represent these elements, for instance:

HAIKU symbols

- Mountain
- Japanese Maple Leaf
- Collection of falling/moving leaves
- Pool of water/pond
- Sky

JAM symbols

- Jam Jar
- Multicolours
- Movement

I have attached new photos to the project- please do have a look at them.
I would like to see more creative designs using the above symbols (and/or any others that you may think of).

The logo needs to be very eye-catching and REMARKABLE – i.e. people will make remarks about it when they see it. Aesthetic natural objects like bonsai trees are elegant, however after showing the designs to a number of people, many felt that they were too plain. After all, bonsais are nothing new. However a jam jar with a bonsai/mountain/falling leaves inside- that is something more worthy of a remark! This is just an idea- but please take on board the point regarding remarkability.

Also please remember that the logo cannot be too complex/intricate a design - it needs to be scaled down, easy to look at and easy to remember. There are some beautiful designs that people have been submitting but they are quite complicated. Please bear this in mind.

Thank you all very much for your efforts!
29-Dec-12 3:37 p.m. GMT
Another possible Haiku symbol is the WIND/GALE... And the Jam element can be through Multi colours being swirled within a gale.

Again, that's just an idea :)
5-Jan-13 1:50 p.m. GMT
Thank you all for your hard work! I really appreciate your efforts.

I am discussing the entries with a few advisers and friends thus I will need a couple more days to make the final decision.

Once again, thanks a ton!
15-Jan-13 9:50 p.m. GMT
I sincerely apologise for the delay in deciding the winning entry. The entries are of such a high standard that it has been a mighty task for both my team and myself to pick the winner.

We will definitely have made a decision by Friday 18th January, at the very latest.