Logo for a string instrument rental and sales business in the NY metropolitan region
a logo project by ejkatz

Creative brief

What is the exact name you would like in your logo?

New York Quality Strings, Inc.

What is your industry?

Retailing

What are the top 3 things you would like to communicate through your logo?

- We are renting and selling string instruments - violins, violas and cellos
- The logo should have a classical quality representing an established company with high quality product
- We are friendly, open and client focused.

What logo styles do you like (image + text, image only, text only, etc.)

We are open to either image only or image and text.

Do you have any other info or links you want to share?

Our commitment to service is high. We want to help make the job of learning a string instrument just a little bit easier by offering a high quality instrument and committing to high quality service. We also give 10% of our revenues to charities to help support music in schools.

We will be targeting parents of children ages 7-17. Most children begin string instrument lessons by first renting rather than purchasing an instrument. It is more economical to rent an instrument as children typically outgrow their instrument every couple of years. Also, parents want to determine whether or not their children will stick with the instrument before committing to a purchase. The primary demographic is upper middle class to upper class well educated adults.