Felt Game Brand Logo
a logo project by bede_gaming

Creative brief

The buyer added updates to the brief. Read them.

What is the exact name you would like in your logo?

Felt or FELT; we are open to either full caps or not

What is your industry?

Other

What are the top 3 things you would like to communicate through your logo?

Luxury, Casino, Class

What logo styles do you like (image + text, image only, text only, etc.)

Any.

Felt is a brand that has under its umbrella a suite of games that consists of online casino games including Blackjack, Roulette, Poker and the likes; the brand was created to give a feeling of executive level luxury and boldness. The games under the Felt brand feature on some of the worlds biggest and best casino sites and on their in house machines.

Now undergoing a rebranding phase we would like to put out the creation of a new logo to fit the bill. The logo must represent our brand values which are luxurious comfort, casino gaming, class and riches. We want the logo to be instantly recognised within the industry and should have a noticeable air about it. That isn’t to say it needs to be full of bits and pieces, often the most simplest of designs have the biggest affect on people.

The target audience of Felt is predominantly male 18+ and will be displayed on online casino games, this must be taken into consideration when creating the logo. We do not want cartoon characters or any kind of mascot created for the logo and we want something that has a solid adult air about it but isn’t plain and boring.

Please keep in mind the feeling that we want from the logo design and any that look cheap or out of place won’t be considered for further feedback.

We don’t want to see designs that look like they’re from any other the top line of casinos and online gaming sites, anything that would feel out of place here won’t be considered.

We had an idea ourselves that consisted of a green felt textured background with white bold, square, block type font stamped onto it, textured to look like the markings on an actual casino table. This is just an idea of ours, feel free to try it, but note that any other original ideas we get will not be discarded because they aren’t like this.

Do you have any other info or links you want to share?

Although we do want you to experiment with ideas, we do have a few ideas we’d like to look out for:

Using the felt texture as a backdrop for the design. Giving the illusion that the logo is printed on the felt of a Blackjack or Roulette table would fit into our ideas perfectly. Another idea is to make the font itself look like that which is used to print onto the felt textures of casino tables worldwide.
It would be nice to see the card areas where cards are placed when dealing used too, perhaps seeing each letter of the word Felt in a box lined up.
Don’t be afraid to add some other icons or images of things that are associated with casinos and gambling (card suits, poker chips etc) as we won’t say no to any kind of creativity.