Logo for an Aesthetic Laser and Vein Business
a logo project by kjerstin

Creative brief

What is the exact name you would like in your logo?

Laser Light Treatment Center

What is your industry?

Health Care and Biotech

What are the top 3 things you would like to communicate through your logo?

- Beauty: This is an aesthetic laser and vein center, and the patients must trust us to help their skin look better
- Experience / Expertise: This is a medical clinic run by a highly regarded cardiologist and experienced nurses using the top, cutting edge technology
- Trust/Warmth: This is a place run by real people who care about you and that you can trust

What logo styles do you like (image + text, image only, text only, etc.)

Image and text. There is an existing logo that needs updating, and the new logo shouldn't be a complete departure from that but more of a modern feel.

Do you have any other info or links you want to share?

We are looking to keep the colors of white, gray, and a nice blue. We're open to adjusting the shade of blue to be perhaps more of a light turquoise or something slightly less corporate-y. Again, the new logo should be inspired by the existing logo so that its not a complete departure, but must look and feel much more modern and professional.

Also, the center is under new ownership and the attending physician has changed. The name under the logo should now read "Dr. Joel Erickson M.D." This part of the logo should also be removable so that we also have a version that stands alone without a Doctor's name.