BRED for Global Competitiveness
a logo project by ryanlilly

Creative brief

The buyer added updates to the brief. Read them.

What is the exact name you would like in your logo?

BRED for Global Competitiveness

What is your industry?

Government and Municipal

What are the top 3 things you would like to communicate through your logo?

1. BRED stands for the Business Retention Expansion & Development program, a regional effort by economic development organizations to grow existing companies and prepare them for global competition.

2. The BRED Program should be viewed by the business community as a resource for businesses to become globally competitive by doing business in real-time by leveraging technology in the area of marketing, finance, and operations. The BRED Program will help businesses explore opportunities to increase sales, reduce costs, enhance productivity, and improve the company’s overall competitive position in the global marketplace.

3. BRED should be viewed by the public as a place where entrepreneurs and businesses can prepare for the race in beating their competitors in the global marketplace. Some of the programs include a) inbound and outbound trade missions b) utilization of our foreign trade zones c) foreign direct investment, and d) other use of real-time business technologies.

What logo styles do you like (image + text, image only, text only, etc.)

We envision a logo with 1) an image 2) text that reads “BRED for Global Competitiveness”

Example layout:
Logo image: Should resemble something Global
Text & Tagline: “BRED for Global Competitiveness”

To the final winner: All images and text should be provided using color, black & white, and grey scale. Please provide all color codes, font styles and sizes.

Do you have any other info or links you want to share?

Our charge is to prepare and position our region for economic prosperity in the 21st Century through a variety of programs and services made available to entrepreneurs, business and industry. Our strategies include: a) entrepreneurship, b) innovation, c) globalization, and d) sustainability. For more, refer to www.ebinetwork.org.

Note: Current organization logo attached. BRED is a program and part of this organization.