flod has picked a winning logo design

For $200 they received 120 design concepts from 34 designers!

  • Award 1
    fl by widya

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Dates

Starts:28-Nov-12 7:37 p.m. GMT

Ends:12-Dec-12 11:59 p.m. GMT

Awards

Award 1: $200, was awarded to widya

Formats

Vector EPS, PNG

Contract

Preview: crowdSPRING Contract

Materials

File 1: oldlogo.png (7.6 KB)

Uploaded on 29-Nov-12 6:13 a.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

What is the exact name you would like in your logo?

"FL" (my initials), but I'm not bound to the presence of text (I'd actually prefer an image without any text).

What is your industry?

Software and InfoTech

What are the top 3 things you would like to communicate through your logo?

Professional
Versatile
Innovative
Logo must be simple and easy to recognize

What logo styles do you like (image + text, image only, text only, etc.)

Image only or image+text

Do you have any other info or links you want to share?

I've been working as a freelance for over 10 years and I'd like to replace the current "logo" (made from my initials "FL") with an easily recognizable image.

Two possible completely unrelated themes: IT (computer, web, etc) or gecko (gecko's silhouette, print, etc).

Logo must not be too graphically complex, preferably 1:1 aspect ratio, must degrade gracefully when used small or quite big or printed in b&w (it will be used in web content as well as in printed material like invoices).

Brief updates

29-Nov-12 6:13 a.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
29-Nov-12 6:16 a.m. GMT
I added the old logo (it was created by a developer with clearly no design skills, me) as a possible reference for colors or ideas.
30-Nov-12 8:02 a.m. GMT
Some suggestions after seeing some of the proposals:
* if you want to add a graphical element, keep in mind that a stylized form is better that a detailed/realistic one
* logo must be easy to read/recognize when printed in greyscale (this is one of the faults of the old logo you can find in the project details)
1-Dec-12 4:38 a.m. GMT
Considering that it's been only 2 days and I've already seen material that I like, I decided to assure the award. Keep the logos coming and don't hesitate to contact me if you have any doubts or want more details about a comment.
3-Dec-12 7:40 p.m. GMT
After seeing some of your logo proposals, I realized that the "FL" can't be really missing, so please try to integrate it in your work (see logos with higher votes as a good reference).
12-Dec-12 6:30 a.m. GMT
I've been out of connection for the last 24 hours, so I'm extending the deadline for another day to give some more time to the last entries to change their work.
12-Dec-12 6:35 a.m. GMT
As explained I didn't have the chance to rate or comments entries in the last 24 hours, so i changed the deadline adding one more day.

At this point some suggestions:
* if you want to submit a logo, be sure to include both "FL" and a gecko detail
* remember: the logo must be still usable/recognizable when resized or printed on low quality b&w laser printers, so don't add too much details, shadows, reflections etc.
* don't add things like "consulting", "web consulting", etc. in the artwork
* keep it simple :-)