Logo design for hip & healthy skincare line
a logo project by asaffle

Creative brief

The buyer added updates to the brief. Read them.

What is the exact name you would like in your logo?

Bodyceuticals Calendula Skincare

What is your industry?

Other

What are the top 3 things you would like to communicate through your logo?

Hip, healthy, clean, organic. Our customers shop at upscale organic spas, health food stores ie Whole Foods. We want a logo that will take us to a nationally recognized healthy brand.

What logo styles do you like (image + text, image only, text only, etc.)

text + image, text only. needs to display well in black/white. A plus to be legible for color-blind individuals.
we are currently using Avante gard gothic. We would like to try versions with this font but are interesting in moving away from this font to something that is hip and similar to other national brands in likability and class. feel free to email me and i can give input on brand logos we like.

Do you have any other info or links you want to share?

logo could include orange as its the color of our main flower. currently we are using these colors: black, white, a tropical orange. but we really like the use of black - and would be open to text only with a classy, sophisticated font that tells our story. we grow organic flowers but need to marry the farm with the sophistication.
may use a calendula flower somehow in the design - not necessarily the attached image. i can provide others. lets try with and without. sometimes cleaner is better. I will give you lots creative collaboration if you want. Lets come up with something amazing! Something YOU would be drawn to on the store shelf.
this project will need to transition as the next phase is updating marketing material and on into our website.
our product labels currently have a white background with black text. open to reverse print with white font on dark background. lets explore options.
"Bodyceuticals" is used now in commerce and the primary in terms of recognition. We wanted to update and POSSIBLY include "Calendula Skincare" because this is the herb in all of our products. we want the calendula to become part of our brand identity - so differentiate us from other skincare brands.
we want to utilize the most researched data on what is successful branding in terms of color, font.
please visit www.bodyceuticals.net to see what we're currently doing.