For $500 they received 213 design concepts from 54 designers!
Starts:23-Nov-12 6:23 p.m. GMT
Ends:14-Dec-12 11:59 p.m. GMT
Award 1: $500, was awarded to Jet
JPG, Vector EPS
Preview: crowdSPRING Contract
There are no materials for this project.
Switch Marketing Systems
Advertising and Marketing
We make marketing easy/simple but produce Powerful Results (all they need to do is turn on the switch)
Emphasis on the switch and the power that it gives them
We want people to feel they can trust our brand because We are a premium (high quality) authority 'done for you" solution
Please read the "other info" section for more detail on what we are trying to comunicate.
I would like 3 different styles
#1 image+text full name logo
#2 image+text full name logo with tag line
#3 seal/symbol image/text (possibly incorporate abbreviated company name "SMS" and some of the elements from the full name logo)
We make marketing easy/simple but produce "Powerful" Results (all they need to do is turn on the switch) We want our customers to feel like we will end their struggle to make sales and they can finally relax knowing they have the solution to their marketing deficiencies. We do want to subliminally sugest that people "switch" their marketing system to ours but I think the name does that by it's self.
The imagery of the actual switch is important I think because we are trying to convey the idea that everything is already plugged in and powered all they need to do is "turn it on" not sure if an actual cord plugged into an outlet would fit or look right but the switch needs to be incorporated somewhere and possibly a light bulb or something being powered maybe even the logo itself. We will refer to the system as SMS for short so maybe emphasis the first letters of each word if it looks right and/or incorporate that into a seal/symbol that people will associate with our brand.
We could make "Switch" the main word and have marketing systems under it but I'd like to see what it would look like with more than one layout.
We aren't extra serious or corporate like and like to have fun. We aren't that profesional but we do get results so we want our logo to make people smile when they see it or just think "man thats cool" : )
Our current tag line is "Turn It On Today" but we are open to some creative ideas and I guess we don't have to incorporate that into the logo if it doesn't fit the design/feel
We're looking for a logo package. Meaning we want a few variation that look like they belong together and portray the same message. We want a main logo that incorporates all the above to be used for things like website headers and one that can be placed anywhere small or large and still be recognizable as being associated with the full version. if that can be the same logo that's fine but if we need to make sure it can be placed anywhere. we also want a seal/symbol type logo that communicates the brand but is all rapped up into a circle or seal type image.
Ok well we'll stop there for now and see what we get. As we begin to get creatives we will be able to zoom in on exactly what we are looking for.