Heartland Family Benefits
a logo project by jgorden81

Creative brief

The buyer added updates to the brief. Read them.

What is the exact name you would like in your logo?

Heartland Family Benefits

What is your industry?

Financial Services

What are the top 3 things you would like to communicate through your logo?

We are independent insurance brokers who specialize in health insurance for families and individuals. We shop every major carrier to see who will offer the best rates and coverage, and then handle all of application/paperwork and customer service going forward for as long as they are insured. Most of them are self-employed/small business owners/independent contractors that do not have time to do the shopping/research themselves. And there is no cost to my clients, we are paid by the insurance companies. I also do life insurance, dental/vision and disability, but 85% or so of my biz is health insurance.

That being said, I'd like instill trustworthiness, quality of service, and high level of efficiency.

What logo styles do you like (image + text, image only, text only, etc.)

I'd like to mostly see logos with image and text, but open to other options.

Do you have any other info or links you want to share?

I like clean lines and modern look but I also like a "retro modern" look too. Something simple and clean. My favorite architect is Frank Lloyd Wright and he uses a unique style of design called "prairie style" which you can google. I'd love to see an option with his stained glass designs. This you can also see examples in google images. I'd like to see something with lots of diff colors, and then maybe something with just a couple colors. I love blues, greens, browns, black.