New Logo for a Lead Response Company
a logo project by bslavin

bslavin has picked a winning logo design

For $200 they received 113 design concepts from 38 designers!

  • Award 1
    LA arrow by pinche

Over 34,000 of the world's best entrepreneurs and small businesses trust crowdSPRING with custom logo design, web design and writing services. 96% of them recommend that you try us too.

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Dates

Starts:14-Nov-12 6:42 p.m. GMT

Ends:23-Nov-12 6:42 p.m. GMT

Awards

Award 1: $200, was awarded to pinche

Formats

JPG, Vector EPS

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

The buyer added updates to the brief. Read them.

What is the exact name you would like in your logo?

Lead Activate

What is your industry?

Software and InfoTech

What are the top 3 things you would like to communicate through your logo?

Our customers are typically businesses. We would like the logo to communicate:
immediate, practical, useful, powerful, reliable.

The logo is for the entire company and brand. The service that we provide is a way for sales people to instantly be connected to their inbound leads over the phone within 20 seconds of the lead being submitted. The faster you respond to a lead the greater the chances of winning the business. We want to represent reliable, fast, innovative.

What logo styles do you like (image + text, image only, text only, etc.)

Text + Symbol
Horizontal aspect ratio
Logo should work in:

1. Black and White
2. Grayscale
3. Color

The color that we are leaning towards is in the #B7D071 range.

Do you have any other info or links you want to share?

Some adjectives that we would use to describe our product:

beneficial,exciting,functional,honest,imaginative,important,long-term,powerful,practical,productive
profitable,reliable,tangible,useful,valuable,active,automatic

The logo will not have a tag line.


Brief updates

17-Nov-12 6:01 a.m. GMT
The purpose of the company is to provide quick response for leads. So, we like the metaphor of reducing time - or making things more efficient. We don't want a space-age-tech logo - we're looking for something that's powerful and conveys a trusted brand. The font should not be too modern or futuristic. Keep things simple - we like some of the ways the L and A are combined in the logo icon (but remember, we don't want the LA to look like it refers to a common acronym like Los Angeles). Also, feel free to explore themes of efficiency or connecting in the logo.