Logo for apartment rental small business
a logo project by underscorebleach

underscorebl... has picked a winning logo design

For $250 they received 172 design concepts from 43 designers!

  • Award 1
    cmt4 by greenjam

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Dates

Starts:4-Nov-12 9:26 p.m. GMT

Ends:15-Nov-12 11:59 p.m. GMT

Awards

Award 1: $250, was awarded to greenjam

Formats

JPG, Vector EPS

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

The buyer added updates to the brief. Read them.

What is the exact name you would like in your logo?

CMT

What is your industry?

Real Estate and Construction

What are the top 3 things you would like to communicate through your logo?

This is a family-owned small business that rents apartments and houses.

1. PERSONAL ATTENTION -- the owner is proactive, hands-on, and cares for her tenants
2. PROFESSIONALISM -- the owner is quick to fix problems and provide solutions
3. COMFORT AND SECURITY -- the owner wants her tenants to be comfortable and at ease

What logo styles do you like (image + text, image only, text only, etc.)

The logo can be TEXT ONLY or IMAGE + TEXT.

One possible but NOT REQUIRED style is a '50s or '60s retro look that's retouched with a modern feel. Again, this is NOT a requirement--just a style that we've liked elsewhere.

Colors we like (NOTE: the logo is NOT required to be these colors.. this is just a guide): navy blue, lavender, light green

Do you have any other info or links you want to share?

The website of the business is http://cmtapartments.com/

THE LOGO SHOULD NOT RESEMBLE OR MATCH THAT WEBSITE IN ANY WAY. We provide the link so you can have an idea of the business. That website will be totally redesigned and based on the new logo. Also, the logo should include the text "CMT" and NOT "CMT Apartments". Omit the word "apartments."

Brief updates

6-Nov-12 4:04 p.m. GMT
First of all, thank you all very much for your submissions. A few comments on the submissions thus far:

- Although it's evocative of the rental business, we'd prefer to AVOID the typical "house" or "key" iconography in our logo.

- Please consider a color palette that is bolder and less earth-toned. DON'T USE THE COLOR PALETTE OF THE WEBSITE IN THE BRIEF!

- We have some ideas for iconography that we think would make good accents in the logo. Please think about these:

* Alternatives to the "house" -- A window, door, or front porch. Prefer highly abstracted representations of these ideas.

* Prairie or prairie grasses. This business is in Champaign, Illinois, USA. For those who haven't been, this is flat prairie country. We think prairie grasses could make nice accent. See http://en.wikipedia.org/wiki/Prairie if you've never seen a prairie.
6-Nov-12 11:56 p.m. GMT
By the way, I realized the Wikipedia link to "prairie" shows the prairie of the Badlands, which is much more stark than that of Illinois. To see Illinois', check out this Google Image Search:
https://www.google.com/search?q=illinois+prairi...
13-Nov-12 8:39 p.m. GMT
My apologies for extending the deadline. I've had unexpected things come up at work and haven't been able to dedicate my full attention to the project.