Social enterprise and impact investment learning group
a logo project by michellelaiyy

Creative brief

The buyer added updates to the brief. Read them.

What is the exact name you would like in your logo?

Giinseng

What is your industry?

Other

What are the top 3 things you would like to communicate through your logo?

Charity. Analytics. Fun.
Our target investee companies are social enterprises, who have double or triple bottomline policies ("Charity"); however investment returns are also very important to us, hence the "Analytical" (short of "Capitalistic" as that implies purely financial motivations). As this is a group of young professionals, an element of "Fun" fosters a cohesive and collaborative culture.

What logo styles do you like (image + text, image only, text only, etc.)

image + text

Do you have any other info or links you want to share?

1. Giinseng stands for "Global Impact Investment N Social Entrepreneurship Networking Group"

2. Ginseng is an Asian herbal tonic (search images.google.com for pictures of ginseng roots. Some of these look like human bodies!). We are based in HK and like a name that sounds like this. In addition, the idea that impact investment funds are "tonics" that help boost the performance of social enterprises makes it perfect for what we do.

3. Consider a design similar to the logo of our predecessor organization (http://www.socialinvestorsclub.com/aboutus.html)

4. Prefer logos that are easy to draw by hand, and have no more than 2 or 3 colors

5. Some logos that i like
- https://encrypted-tbn2.google.com/images?q=tbn:...
- https://encrypted-tbn2.google.com/images?q=tbn:...
- https://encrypted-tbn0.google.com/images?q=tbn:...
- https://encrypted-tbn3.google.com/images?q=tbn:...