Dates

Starts:7-Mar-12 2:19 p.m. GMT

Ends:19-Mar-12 2:19 p.m. GMT

Awards

Award 1: $300

Formats

JPG, Vector EPS

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

The buyer added updates to the brief. Read them.

What is the exact name you would like in your logo?

Tough Love Coaching

What are the top 3 things you would like to communicate through your logo?

I am a life/business coach for entrepreneurs. I want my logo to communicate that I am very tough, I get results but I am committed to them and nurture them. The united meanings of Tough Love Coaching plus TLC (tender loving care). The Tender Loving Care is not the focus it should just be obvious in the logo design BUT part of the logo. Not a graphic of TLC and Tough Love Coaching separate they need to be integrated (like my coaching)

What logo styles do you like (image + text, image only, text only, etc.)

I would like the words Tough Love Coaching with a graphic that can be removed and stand-alone that takes the first 3 letters of the beginning of each word. I don't want a separate graphic - I want the first letters of each word to stand out when you look at the logo but it must be integrated.

Do you have any other info or links you want to share?

Dynamic, exciting, not corporate - red and black or strong colors. Lots of personality.

I provide life and business coaching for individuals primarily women entrepreneurs.

I would like to consider adding "Lisa-Marie's" to the front of the logo so if you could provide options with and without that would be great.
The slogan would be, "You've got it in you... together we'll get it out!"
Here's the thing. A lot of life coaching is airy, fairy and spiritual and I am none of that. My life coaching is about results and getting what you want out of life. I chose Tough Love Coaching because it also includes the initials "TLC" which stand for "Tender, Loving, Care" so I am a coach who is tough, expects you to do the work, works with you to get very practical results (that's the tough part) but I am also very nurturing and I love my clients and take care of them. It is the juxtaposition of these two phrases and their meanings that give my practice my unique offering and personality so BOTH of these Tough Love Coaching and TLC should be equally visible and most importantly integrated (not 2 separate things)- so the logo has to represent the merging of the two by calling out the initials somehow.
My clients are mostly women, mostly entrepreneurs, mostly between the ages of 20 and 50.

What I need is a logo where the TLC graphic part are ALSO the first letters of Tough Love Coaching BUT the graphic part can be separated and stand on it's own as a brand. Sp taking all of the elements that I have liked so far can we make sure that the TLC graphic part is also actually the first letters of the words Tough Love Coaching - this represents the joining of the two. The logos with just a graphic and no TLC are no good as they miss the TLC part and really the TLC standing alone is no good - it must be integrated but to be completely clear it has to be the first letters of the words but also be able to stand-alone.

Brief updates

8-Mar-12 4:34 p.m. GMT
Hearts are not an essential nor a particularly preferred component of the logo. I want to make sure I don't start getting a million logos with hearts :-)
21-Mar-12 4:04 p.m. GMT
Hi all,

We just wanted to let you know that the buyer in this project has requested a refund. And, because we offer buyers a money back guarantee, sometimes we have to make good on that promise.

To reward the loyal creatives who worked hard on this project and all the others on the site, we've taken the proceeds from this project and used them to fund our monthly cS Awards program. The cS Awards are issued every month based on varying criteria but are a simple way that we give back to the community and reward our creatives.

Thanks so much for participating and see you around the site,

The cS crew