donability has picked a winning logo design

For $300 they received 192 design concepts from 21 designers!

  • Award 1
    Logo Tweaks by formwork

Over 40,000 small businesses - and some big ones - trust crowdSPRING with custom logo design, web design and writing services. 96% of them would recommend that you try us too.

Find out more
Dates

Starts:2-Sep-11 10:55 p.m. GMT

Ends:16-Sep-11 10:55 p.m. GMT

Awards

Award 1: $300, was awarded to formwork

Formats

Vector EPS, PNG, PSD, PDF

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

The buyer added updates to the brief. Read them.

What is the exact name you would like in your logo?

Donability

Do you have any other info or links you want to share?

The name can be represented as Donability or donability (or even, but not strongly recommended DONABILITY) /// This web site is focused on people who want to fundraise to an especific campaign (it can be for a social cause, non-profit causes or for a particular purpose). We would like to see some sense of mobilization and urgency in the logo, or some aspects of charity and positive vibrations (good vibe). People who are fundraising need to achieve the goal, to get friends and other people engadged around their campaigns /// The target market is: social connected people, age 20 to 40 years old /// We prefer minimalist and vintage styles - even though we agree that there is a huge cliff there. But we would be more than pleased to be surprised (positively, off course). /// It's going to be used mainly in digital formats (and business cards) /// Red and blue sound great colors to represent our business (but you can suggest others)

What are the top 3 things you would like to communicate through your logo?

It's cool mobilize friends and other people to get involved with your causes and contribute with a donation /// It's modern, polished and an easy way to get donations /// It's versatile, people can create different campaigns for almost everything. Not just social, but for their own benefit or to make good actions to somebody else.

What logo styles do you like (image + text, image only, text only, etc.)

We love (Image + Text) and (Text Only) styles.

We are looking for a logo that is not part for a trend, but unique and has longevity. So, please, don't use shadows and gradients.

We like minimalism and "retro" (vintage?) style and just few elements in a logo, to be easy to understand and read. It should be recognizable during the next 50 years :)

Brief updates

5-Sep-11 5:26 a.m. GMT
Some logo references we like (but not necessarily fit this contest purpose - it's up to you):

http://logopond.com/gallery/detail/104240
http://logopond.com/gallery/detail/137375
http://logopond.com/gallery/detail/140047
http://logopond.com/gallery/detail/142461
http://logopond.com/gallery/detail/143884
http://logopond.com/gallery/detail/61512
http://logopond.com/gallery/detail/119225
http://creattica.com/logos/raincut/27139

http://logopond.com/gallery/detail/142283
http://logopond.com/gallery/detail/143657
http://logopond.com/gallery/detail/78953
http://logopond.com/gallery/detail/143757
http://logopond.com/gallery/detail/127522

http://logopond.com/gallery/detail/142426
http://logopond.com/gallery/detail/141511
http://logopond.com/gallery/detail/97898

http://logopond.com/gallery/detail/100357
http://logopond.com/gallery/detail/106673
http://logopond.com/gallery/detail/144595
http://logopond.com/gallery/detail/137158

http://logopond.com/gallery/detail/136917
http://logopond.com/gallery/detail/132946
http://logopond.com/gallery/detail/131528
http://logopond.com/gallery/detail/115965
http://logopond.com/gallery/detail/119750
http://logopond.com/gallery/detail/107162
http://logopond.com/gallery/detail/123109
http://logopond.com/gallery/detail/119134

http://brandstack.com/logo-design/details/34266
http://brandstack.com/logo-design/details/34080

I'd like to say that we are used to ask you about all details, such as: concept, proportions, typo, colors, rhythm, letter spacing, alignment... I mean, everything should be well explained, if you don't have a good reason to do what you did, could be hard to convince us about your entry. Well, we know that sometimes is very difficult do explain some points, don't be in panic we guide you through the answers and try together to find a good explanation :)
5-Sep-11 4:49 p.m. GMT
Hi, all.

Please, don't make distinction between "Don" and "ability". Donability is a single word (neologism) formed by Donate + Ability, but it's not a compound name, it's unique, just a first name for the startup company.

We are not a bank/big corporate, we are looking for a startup logo, clean, timeless and at the same time, unique and cool.
5-Sep-11 6:19 p.m. GMT
Hi, all!

Please, it's strongly recommended you take a look on some crowd funding websites. They're very similar to our business.

http://kickstarter.com
http://IndieGogo.com
http://www.rockethub.com/
https://www.profounder.com/
http://ioby.org/
http://www.verkami.com/
6-Sep-11 4:10 a.m. GMT
Another good site/style we like:

http://www.atticuspetdesign.com/
http://duet.me/
6-Sep-11 4:45 p.m. GMT
Hi, fellow designers!

When we say "minimalist" we don't necessarily say Helvetica and non-serif type face. For us, minimalism means few elements, not more than 3 colors, no shadows, flat shapes, easy to read.

We love BLUE, PURPLE, WHITE, BLACK, GREY. (please, try to avoid using blue and purple together).

More logos we like:
http://horseandtherook.com/gusto/ (nice)
http://www.yr.com/ (WE LOVE THIS LOGO)
http://www.getnovelo.com/ (really nice)
https://www.loopt.com/ (good, but not fantastic)
http://dribbble.com/ (interesting, but too simple)

7-Sep-11 2:33 a.m. GMT
We consider to use some kind of "stamp" as an icon, please take a look at General Assembly's logo:

http://www.generalassemb.ly/

Maybe using "D" inside the stamp looks good. Give it a chance :)
8-Sep-11 9:48 p.m. GMT
Hi fellow designers!

I give an insight right now! Why don't use a battery to express the ability to "charge" some expectation or charge a campaign with money... It can be a worst idea, or not. I'm not a designer, so if you thinks it's completely non-sense, please don't take it into consideration.

http://allur.co/wp-content/uploads/2011/06/batt...
http://premiumpsd.com/wp-content/uploads/2011/0...