New logo for Kids In Danger - a dynamic growing nonprofit
a logo project by kidsindanger

Give Back

Give Back is our community's way of helping worthy non-profit and charity causes. Creatives have agreed that for these special projects, no monetary awards will be given. crowdSPRING will waive its fees and will assist the organizations with posting their project. We will collaborate together to help those less fortunate. Give Back projects will work just like standard projects, including contracts, wrap-up, notifications, etc. To help the learning process along in these projects, we will encourage creatives to collaborate and to provide constructive feedback to each other.

We will find ways to recognize creatives whose work is selected. Among other things, we will write in our blog about the project and the winning creative, the work will appear on a Hall of Fame type page that we are developing (this page will display winning designs), and we will look for ways to profile the winning creative(s) on our home page.

We'll ask the winning creatives in Give Back projects to propose other worthy non-profits and charities that can benefit from this effort. We hope that in this small way, we can help non-profits and charities around the world.

Creative brief

Business Name

Kids In Danger

What is the exact name you would like in your logo?

Kids In Danger (KID)

What is your industry?

nonprofit organization

Describe the target audience for your logo

Kids In Danger is a nonprofit organization dedicated to protecting children by improving children's product safety. We want our logo to promote our brand to parents and caregivers, regulators and policymakers and the media.

What are the top 3 things you would like to communicate through your logo?

KID was founded in 1998 by two University of Chicago professors whose son Danny was killed in an unsafe portable crib. Most parents are unaware of recalled products they might be using or other hazards in the products they buy to keep their children safe – cribs, strollers, high chairs, etc.

We deal with a scary subject – dangerous cribs and other children’s products. Our current name and logo reflect that reality – we felt it helped get parents to pay attention and take action.

But over the years we have addressed many of the concerns. More parents are aware of recalls; new laws and standards are in place to make products safer and we have a federal agency, CPSC, that takes its role to protect children seriously. So the three things we now want to communicate:

1. the nature of our work -- safer products, safer children

2. we are looking to ‘soften’ our image a little. Maybe use our acronym, KID, more than “Kids In Danger” and perhaps lose that open safety pin on our logo!

3. our board recently choose five words to describe KID -- the logo should convey some of these descritive terms and not seem juxtaposed to any: Passionate, Credible, Advocate, Effective and Proactive.

What logo styles do you like (text only, image only, text and image, etc.)?

Pretty open -- should be simple however. Current logo (kidsindanger.org) has a safety pin and text. Draft 'softer' logo just has text.

What colors do you want to see in your logo?

We want to stick with our current logo colors -- yellow, black and white. We will need a black and white version that copies easily for some printed materials, such as letterhead.

What colors do you NOT want to see in your logo?

Looking for a yellow/black and white logo only.

Where will your logo be used (print, website, etc.)?

Everywhere (we hope): web, social media, video, print materials.

Do you have other info or links you want to share?

Here is our website, www.KidsInDanger.org to provide a visual of our current logo. Below I have uploaded a draft of our new website about to launch (May 1) -- we need a logo for it!