greenairgirl has picked a winning logo design

For $400 they received 162 design concepts from 36 designers!

  • Award 1
    Cool Blue, Hot Spires by Tom_Mills

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Dates

Starts:10-Jun-10 12:22 a.m. GMT

Ends:17-Jun-10 12:22 a.m. GMT

Awards

Award 1: $400, was awarded to Tom_Mills

Formats

Vector EPS, JPG,

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

The buyer added updates to the brief. Read them.

Who are you?

Be a part of the new LasVegasHotels.com.

LasVegasHotels.com is being reinvigorated to be one of the hottest, most user-friendly sites for travelers around the globe to find great options for hotels, restaurants, attractions, shows, and packages for their next trip.

The site is owned by Swiftrank, which is the largest global online travel network, operating thousands of well optimized, location-based sites around the globe.

What do you need?

We need a zippy, energetic, current (though kitsch/retro also could work) and flexible logo design for the new LasVegasHotels.com. It must work well primarily on the web, but it also needs to be simple and adaptable enough (meaning not a ton of curly details) to be used in print, etc.

It can contain an icon if you'd like.

It can deemphasize the ".com" if you'd like.

It should be a "stamp" for our business that is recognizable.

I realize it's a lot of letters for a logo. That's a challenge that comes with the territory and must be overcome.

Who Is Your Audience?

Travelers to Vegas. If you haven't been there, this one could be tough. Focus is on the discretionary leisure traveler going to Vegas for fun, who is making his or her own travel decision.

Assume target market of 25-49 as primary.

We Like These Examples

First, this must be ORIGINAL. There can be no trademark issues at all. So I offer this in that context:

http://www.nyc.com (simple, subtle alusion to subject matter, cool).

http://www.ontimeairfilters.com (created right here at crowdspring)

We Absolutely Must Have

energetic color.
flexibility.
an icon is nearly a must...something that we can use around...could be "lvh", could be something else.
stay away from trite vegas references...no dice...by that i mean dice are "no dice"

Brief updates

10-Jun-10 7:09 p.m. GMT
Hey, be sure that when I said i like that nyc.com that you don't just follow along with the lights theme...as I said, this has to be original...i just think it's a nice execution. Thanks! sue
11-Jun-10 2:06 p.m. GMT
Guys. Thanks for these latest designs. Do want to be sure that everyone knows that when I say I would love an ICON, I don't mean that the only options are "LVH"...I'm not sure I like that too much actually, b/c it doesn't mean much, or look that recognizable. We may go that route, but not sure, so please be creative and seek out other possible icons for the logo, and again, pls don't get fixated on light strips in letters...I mentioned nyc.com just an example not as a design guide.
14-Jun-10 3:12 p.m. GMT
Designers...I think after seeing a number of these, I have a clear position that gold should not be a color in this logo. Looks too old-vegas, not web-current. So please steer clear and use more standard web colors...thanks!