jordanml has picked a winning logo design

For $200 they received 135 design concepts from 20 designers!

  • Award 1
    Logo entry 3 by MoonlitFox

Over 40,000 of the world's best entrepreneurs and small businesses trust crowdSPRING with custom logo design, web design and writing services. 96% of them recommend that you try us too.

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Starts:23-Jan-14 1:54 a.m. GMT

Ends:8-Feb-14 11:59 p.m. GMT


Award 1: $200, was awarded to Moonlit...


JPG, Vector EPS


Preview: crowdSPRING Contract

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or you can download one by one below:

File 1: ebbf698248aa2bb768e852... (25.1 KB)

Uploaded on 26-Jan-14 10:55 p.m. GMT

File 2: ebbe17e9de2bbfd8d3c420... (66.4 KB)

Uploaded on 26-Jan-14 10:56 p.m. GMT

File 3: cffbc4582a2b5dd1cf804e... (19.8 KB)

Uploaded on 26-Jan-14 10:56 p.m. GMT

File 4: th_1.jpg (7.8 KB)

Uploaded on 26-Jan-14 10:56 p.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

What is the exact name you would like in your logo?

Psyche (for reference, Psyche is the name of a goddess)

What is your industry?


What are the top 3 things you would like to communicate through your logo?

Strength, Beauty, Quality

What logo styles do you like (image + text, image only, text only, etc.)

Image only or Image+Text

Do you have any other info or links you want to share?

Here are some logos/images that we thought of when visualizing our design:

Starbucks Siren (

Tyra Banks (

Mulan (

Mulan 2 (

Brief updates

23-Jan-14 2 a.m. GMT
This logo is for an athletic clothing company targeting Chinese women, so Asian-inspired design elements would be appropriate but not necessary. We want the logo to translate across any culture.

Here’s the image we are roughly looking for:

Imagine a woman (maybe an athlete or a warrior girl..) who is reaching up to brush her hair back so that her arm is shielding part of her face. The left side of her face can be seen, and her eye is staring straight at you, but the other half is obscured in shadow. This would make a shape slightly resembling a “P”. Feel free to play around with this idea, maybe hair would work better than an arm in dividing the face, or something entirely different.

The woman’s face should communicate intensity, beauty, strength, but also a femininity. If relevant to your design, her facial features should be of mixed Asian-European ethnicity (larger almond eyes, full lips, high cheekbones etc..).

We are open to seeing what direction you creatives take it. However, I don’t want the final image to verge too much into cartoon or anime territory. The goal is a logo that is stunning and clean.

We are looking for a badass, beautiful design.

Keep in mind we are creating a brand to inspire strong, beautiful, confident female athletes.

24-Jan-14 8:07 p.m. GMT
Some creatives have been asking about color schemes.

We were originally envisioning colorless sketches, but would be very happy to see what you guys do with color as well.

If you choose to incorporate color, we'd like to see either a blue scheme (light blues or richer blues are fine) or a pink/red scheme (think Chinese cherry blossom watercolors).

Some red/pink color ideas:

25-Jan-14 1:13 p.m. GMT
Thank you for the entries so far!

We wanted to clarify something from our original idea. When we said the woman was reaching up to brush her hair back, we meant more like raking her hair back with her fingers, like you would during a workout... not with an actual brush. Sorry for the confusion.

The designs we are seeing are looking too much like a makeup or beauty logo, not communicating the athletic spirit we were hoping for.
26-Jan-14 10:55 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
26-Jan-14 10:56 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
26-Jan-14 10:56 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
26-Jan-14 10:56 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
26-Jan-14 10:58 p.m. GMT
Hi everyone,

We just added some pictures of the kind of athletic woman we are targeting and the kind of woman we want our logo to embody.

Sweaty, beautiful, powerful, and vibrant.

The fourth file is a picture of a woman reaching her hand up to brush her hair back. It's not exactly perfect, but it's closer to what we are looking for. Just imagine that she was post-workout and was reaching up to push back sweaty bangs. That's more of the idea.
5-Feb-14 1:30 p.m. GMT
Thank you creatives for all your submissions!

We are very pleased with some of these designs, and our focus group will be making its decision soon.
5-Feb-14 11:26 p.m. GMT
Hi creatives,

We are extending the project deadline by three days, simply for the judging process.

Thanks for your patience.