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We are the “The Leisure Way”, an online portal/gateway for Chinese to easily access the rest of the world. We work with independent Chinese travelers who research, book, and travel on their own. We also work with Western brands that target this same market: independent Chinese travelers who research, book, and travel on their own. "The Leisure Way" enables Chinese to explore the rest of the world with confidence and trust.
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Forgot to mention, we want the logo to capture the same colors as our Attract China brand: black and red and white.
It must convey several things. The Mandarin term, Xiao Yao Dao means The Leisure Way or The Gateway for getaway. It must be simple, suggesting ease of use. It must appeal to both the Chinese foremost and not be off-putting to Westerners.
Our portal, Xiao Yao Dao allows the Chinese to research and book their forthcoming trip to a variety of global destinations (initially just the US). We want them to see us as the solution for researching their trip and potentially using our mobile concierge service.
We want our logo/brand to convey reliability - that information on our site can be depended upon. We want to convey trustworthiness - that the information we take from our users will be used in the manner we describe to them. This includes their credit card info.
We want to convey that we are professional - that we are long term players in the Chinese travel market.
That we are global - that they can look to us for a wide variety of information in different destinations...I think this is important because it takes a long view.
That we are memorable - they will use us again and again.
That we are convenient - so that they view us as an easy solution to their Tavel problems.
That we are efficient - that we will not waste their time with irrelevant information.
Our logo should be timeless not frivolous.
It should speak to the Chinese primarily.
It should convey who we are and what we do.
It should use the Mandarin characters for Xiao Yao Dao.