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Market Research firm is repositioning itself with a new brand identity that embodies "inspired understanding." We're a cutting edge company that wants to be a spark of excitement (lead a renaissance) in the largely flat, boring, and outdated market research industry.
We've prepared a short and visual creative brief, and ask that you please look at the PDF so you get the full impact and benefit of the emotion and energy we are cultivating with words and images.
We want to give designers a chance to respond to feedback. It is important that the designs be elegant, with legible text. Gradients are problematic so please avoid them. We also ask that the colors match what was specified in the design document, and would prefer to see the submissions on a plain white background, not on objects. Thank you.
Thank you for your interest in this project. We are extending the project to give more time to respond to feedback. To provide additional insight, please strive to create an elegant design with very legible lettering. We prefer submissions to have a white background, and do not need to see the designs on objects such as business cards, etc. Please avoid or minimize the use of gradients as they may not reproduce reliably. Our company name starts with a "P" but the graphic does not need to convey that, but it should be true to our style. Thank you.