Starts: 30-Apr-13 4:52 p.m. GMT
Ends: 8-May-13 8:45 p.m. GMT
Award 1: $900
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The challenge of the project is to create a language for three subsidiary brands of a parent company. The logos should work together in some ways while maintaining a certain amount of personality and individuality since they are separate companies. The system can be tied together in subtle ways, such as stylization of iconography, subtle shape, lines and curves, and of course typography.
We challenge you to work on them as a group and think big picture, though we would also like you to explore each logo separately for one exercise with no parameters or limitations as this might create strong marks that inspire ideas for a system.
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