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We are a leader in email and cross-channel marketing. Our brand name has become outdated. We have specific colors that need to be used. Other than that, the mark, the font, the execution is all up to you.
I've been getting quite a few StrongMail logos. The problem is StrongMail is the OLD name. This logo project is for a new name: StrongView.
This name change is happening to get away from appearing so email focused. WHICH MEANS any logo containing envelope iconography will be rejected outright.
Some other too-literal iconography to avoid: glasses, binoculars, owls, evil looking eyes.
In some simple elegant and somewhat abstract way, the logo mark should tell the 'action through insight' story. This probably means that designing a mark that does nothing but display an S or a V or and S&V isn't wise. That is unless it can also illustrate 'action through insight' AS WELL.
Some nice things I've seen: Uniform unfolding boxes revealing a diamond shaped data point (very action through insight). Arrow headed lines spinning around a shape suggestive of a user head which together form a subtle eye shape. Globe shapes with connecting nodes that seem to imply movement. Shapes implying book pages fluttering opening to release data pixels. Arrow-like petals forming a 'data stream' in its negative space.
What else can be done? Simple curving shapes can imply action-like circumstances and movement along with smaller hard edged shapes that imply hidden data gems. Be careful though of what else your shapes might imply inadvertently. I've seen too many that's looked like pacman, or lightning bolts that make things look cracked and broken, or shield shapes that might imply we do security.
Also the look and feel of the current StrongMail website is here to stay. So go light on any use of our secondary blue and green colors if at all. Using our dark gray and orange is always a safe bet. We're using simple sans serif fonts currently in our branding so what ever font you choose should look similar to or at least feel congruent next to any of those on the site's front page.
I'd like to get more entries now on StrongView, STRONGVIEW, or strongview logos that contain no mark. Just font variations with maybe something simple that makes it stand out. Could be part of a letter is sliced or notched out, the dot for the eye is changed into a different shape, or two letters connect in some way. Or it could be that the font is so cool that it needs no extra 'thing.' Note: Stick with the main dark gray and orange colors.