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Starts:7-Apr-13 11:17 p.m. GMT
Ends:12-Apr-13 11:17 p.m. GMT
Award 1: $300, was awarded to ReesQ
JPG, Vector EPS
Preview: crowdSPRING Contract
File 1: TriMega_Email_comp.jpg (288.4 KB)
Uploaded on 7-Apr-13 7:05 p.m. GMT
Torque (TAGLINE: "market with momentum" --- open to other ideas on TAGLINES)
Advertising and Marketing
The Torque program is a creative, innovative e-mail marketing program we are offerening our customers (privately owned office supply companies - that compete with the likes of Staples, Office Depot, Quill, etc). On their behalf, and complete with their own branding, we will send out compelling, creative, catchy promotional emails to THEIR customers, helping them drive sales. An example of the first draft of one of these emails is attached. It has taken a retro look and feel. These emails are aimed at the consumer (the user/buyer of the office product). The Torque logo and branding will NOT be featured in these promotional emails - it is only an internal brand that we will use to communicate the email program and enroll customers (office product dealers/companies) into this new email program. Torque will add power to these office product dealers' existing marketing efforts.
The 3 things I would like to communicate through the Torque logo is:
1) - Marketing Power
2) - Simplicity (we do it for them)
3) - Results
- and finally....innovative, fresh, contemporary!
FYI: Definition of Torque --- moment or moment of force, is the tendency of a force to rotate an object about an axis, fulcrum, or pivot. Just as a force is a push or a pull, a torque can be thought of as a twist to an object.
So with this Torque program, these promotional emails we will produce and distribute on our office product dealer member's behalf - will create the force that will help move THEIR customers to buy! And increase sales!
Compelling image/icon + text
Project is issued by TriMega Purchasing Association. We are are a not-for-profit member owned buying group serving office products dealers and technology resellers nationwide. The group helps its 600 members profit through group purchasing, rebate negotiation and tracking, the production of quality marketing materials and information sharing through networking and education at various TriMega events. For more information on TriMega, visit www.trimega.org.
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