For $225 they received 118 design concepts from 20 designers!
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Starts: 14-Jan-13 5:26 p.m. GMT
Ends: 24-Jan-13 11:59 p.m. GMT
Award 1: $225, was awarded to QED
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The goal of this exercise is to mature/evolve our brand character to better represent the strength, leadership, and reputation for innovation that our company has in the industry. The many facets of value that we deliver to our clients is not adequately represented in the font and thin lines of the icon in the current logo. A stronger brand icon is desired, so that it can be used independently in various applications and be instantly recognizable as our brand. We are most interested in concepts that evolve the current brand identity, not wholesale reinventions of the icon’s shape and representation. However, we would prefer to move the icon out of the name, and let it stand independent from the typography.
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