Gromit has picked a winning logo design

For $500 they received 220 design concepts from 25 designers!

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Starts: 29-Nov-11 1:53 a.m. GMT

Ends: 13-Dec-11 1:53 a.m. GMT


Award 1: $500, was awarded to JKBdesign

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We require a logo for a simple firefighting multi-tool. The logo we are seeking will be targeting fire fighters and it should be simple, clean and clever.

Update 30-Nov-11 GMT
I just posted a new picture of the tool. I noticed some of the submissions have the "hole" incorporated, and the new prototype being made now has a wedge instead. I just taped over this to give you all a clearer idea of what the final tool will look like.

Update 30-Nov-11 GMT
Note a cleaner picture of what the tool will look like - no more "hole" just a wedge at the one end...
Update 2-Dec-11 GMT
Update 2-Dec-11 GMT
As the submissions are coming in we are realizing more of what we like and we wanted to give this update.

The target audience is 18-40 yr old front-line firefighters. The guys/gals will also be wearing this image on shirts and hats etc.

The Snagger tool is not the only tool we will ever develop, we actually have other designs and tools in mind. Using the tool itself in a true depiction will not be as effective as a more generic idea.

Take note of the scoring, our focus group would prefer a scoring system of 1-10 to better guide the development, but 1-5 is what we got.

Keep up the good work!