Logo Design Proofs

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We've received compliments from clients about logo design proof sheets used by Ella Sinka. Ella has written a guide for the crowdSPRING community and has also graciously shared her template so that others can download, modify and use it. Thank you, Ella!

Whether you're working directly for the client or are selected by the client in a project on crowdSPRING, you'll need to present the client with logo design proofs. Everyone handles proofs differently. For example, some send a JPG or PNG as their proof. I present logo design proofs on a template that I developed after looking at examples used by other people. I wanted to share this template with the entire crowdSPRING community. Please feel free to download, modify and use it. This guide will explain why I include certain things in the template.

Name/Project/Date

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As you can see, I date the template so that the client can easily identify the most recent proof sheet. At the top, I always put my username and real name and the name of the project (including the name of the client).

Font/Colors

I include the names of the fonts I used in the design. The client's printer will later need this information and the client will ultimately want to know what fonts are used in their design. I also make it clear where I've used commercial fonts that the client will need to purchase, or free fonts that I will include with my final deliverables. You don't want the client to be surprised if they are unable to load the design because they don't have the correct font(s).

You should consider always converting the font to curves, even if you are including copies of the font files. The client might send just the AI file to a newspaper, for example, without the font. The newspaper might be unable to print the logo as designed, but if you've properly prepared the files, your client won't run into a problem.

I also list the web colors used in the design, so that others can easily match the colors used in the design.

Logo – Full Color

In this section, I briefly explain the differences between the vector (Adobe Illustrator) and Photoshop versions of the files. I always include TALL and WIDE versions for the client. At times, the client may have a very limited place for their logo and they will appreciate having a choice of tall or wide formats. I also show the logo on white and black backgrounds.

Logo – Grayscale

In this section, I provide grayscale versions (on white and black backgrounds) so that clients know how their design will appear if shown in a newspaper, the Yellow Pages, or when printed by a laser printer in black and white. Once again, I include TALL and WIDE versions.

Logo – Black and White

In this section, I provide a black and white version for use when sending a fax, copying, or when engraving the logo. As before, I include TALL and WIDE versions.

File Types

At the bottom of my proof sheet, I always include a short list of definitions to help the client understand the differences between the final deliverables they'll receive and to provide some guidance on what they can do with those files. I remind them that I'll include a copy of this proof sheet with the final deliverables, so that they will always have it with their files, for reference.

It's a good practice to include, in addition to the AI/EPS and PDF versions, a PDF version of the logo variations. Some clients are small companies and might not have Illustrator or Photoshop installed on their computers. They will usually print the logo on their office desktop printer, so a PDF file suits their needs better than other formats.

Clients really appreciate the file descriptions on the proof sheet. In many cases, this is their first logo and they don't know what formats they need. By briefly describing the file formats, we help to educate the client – which also saves us a lot of time in having to explain the formats. And clients often reward this extra effort by providing great feedback and ratings.

Last updated: 3-Jan-11 5:04 a.m. GMT