CrowdSourcer has picked a winning logo and stationery design

For $420 they received 257 design concepts from 46 designers!

  • Award 1
    Quest Orthodontics 15% by Workspace_Light_and_Shapes

Over 40,000 of the world's best entrepreneurs and small businesses trust crowdSPRING with custom logo design, web design and writing services. 96% of them recommend that you try us too.

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Dates

Starts:23-Jun-14 5:37 a.m. GMT

Ends:3-Jul-14 11:59 p.m. GMT

Awards

Award 1: $420, was awarded to Workspa...

Formats

JPG, Vector EPS, AI (vector based)

Contract

Preview: crowdSPRING Contract

Materials
Download all materials

or you can download one by one below:

File 1: Logo_Refresh.pdf (111.2 KB)

Uploaded on 23-Jun-14 5:31 a.m. GMT

File 2: Logo_and_color_theme.jpg (264.7 KB)

Uploaded on 23-Jun-14 5:32 a.m. GMT

File 3: Issuu_logo_-_graphic_o... (2.0 KB)

Uploaded on 23-Jun-14 5:32 a.m. GMT

File 4: New_logo_-_vertical.ai (1.1 MB)

Uploaded on 23-Jun-14 5:32 a.m. GMT

File 5: Font_1.jpg (23.7 KB)

Uploaded on 23-Jun-14 5:32 a.m. GMT

File 6: Oasis_logo.gif (43.2 KB)

Uploaded on 23-Jun-14 5:32 a.m. GMT

File 7: Davis.jpg (9.8 KB)

Uploaded on 23-Jun-14 5:32 a.m. GMT

File 8: 543264_101507001347108... (29.2 KB)

Uploaded on 23-Jun-14 5:32 a.m. GMT

File 9: 542843_101507001467158... (40.2 KB)

Uploaded on 23-Jun-14 5:32 a.m. GMT

File 10: Font_2.jpg (34.2 KB)

Uploaded on 23-Jun-14 5:33 a.m. GMT

File 11: Smile_progression_1.gif (7.2 KB)

Uploaded on 27-Jun-14 5:29 a.m. GMT

File 12: Smile_progression_2.tif (244.4 KB)

Uploaded on 27-Jun-14 5:29 a.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Quest Orthodontics

What do you do?

We are an orthodontic specialty dental office that exists to enhance people's lives by creating beautiful smiles that last a lifetime. Our practice is focused exclusively on orthodontic treatment, which includes braces and invisalign. We believe that smiling is a vital form of human expression, and we use the latest technology to align teeth and build incredible smiles that truly reflect how the person feels.

What is the exact name you would like in your logo?

questorthodontics - all lower case. Can be combined into one word or separate

You'll receive designs for biz cards, letterhead and envelopes.

.

What is your industry?

Health Care and Biotech

Describe the target audience for your logo and stationery

Suburban families, primarily mothers of children aged 8 to 16. Our primary client base consists of children in the typical age range for braces (8-16). We are looking to appeal to their parents as THE go-to place for braces and smile enhancement in our community.

Specificaly, our target audience is upper middle-class, suburban, highly-educated, socially-connected mothers and young professional adults with a college or university education who are looking to enhance their smile to fit their lifestyle.

What 3 things would you like to communicate to your audience through your logo and stationery?

We are high-end and professional. We are friendly and warm. We are high-tech and reliable. Our office is the only orthodontic specialist dental office in our city, all others are regular dental clinics. Braces isn't a part of what we do - it's ALL we do.

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

Image and text. The text should be all lower-case. It can be all one word (questorthodontics) or quest can be its own word and orthodontics can be smaller and below quest by the "tail" of the "q" in quest.

The image we're looking for is an abstract smiley face enclosed within an enclosure that's perceived as clean, crisp, and hip. Something like the google map pointer or a talk bubble (see attached artwork and examples).

What colors do you want to see in your logo and stationery?

The two main colors we'd like to incorporate in our brand refresh are purple and grey. A secondary accent color is light green. We'd like to see variations in the purple and grey that go well together. Charcoal grey is attractive.

What colors do you NOT want to see in your logo and stationery?

Nothing to loud and crazy. We want to convey a professional yet friendly image, that is portrays our office as trustworthy and excellent at what we do.

What adjectives should best describe your logo and stationery?

Young, clean, crisp, modern, professional, friendly, socially connected, simple, and easy to read.

Where will your logo be used (print, website, etc.)?

This logo will be used primarily on print stationery, but will also form the foundation of our upcoming website re-design and will heavily influence the new look of our social networks and new office uniforms.

Do you have additional info or links you want to share?

We like the fonts used in the word "Regina" at the website regina.ca
We like the font used in the word "atlantic" in the logo of Virgin Atlantic
The purple colors in the websites skrill.com and brandmuscle are attractive to us
Feel free to put something together that's totally different - amaze us with your creativity !

Brief updates

23-Jun-14 5:44 a.m. GMT
Don't feel overly restricted by the details of the brief - they are meant as a guide. We are looking for designers to use their experience, imagination, and skills to give us a truly remarkable and memorable visual brand identity.
25-Jun-14 1:12 a.m. GMT
Lots of good entries coming in. Still waiting to see that "wow, that's amazing !" entry, but we're sure it's coming :-)

Our team really likes the map pointer (google maps point bubble thing) motif for the graphic, so let's stick with that. We want to show that quest orthodontics is the place for great smiles in the same way that map placeholder shows you the spot that you need to go to.

Keep up the great work !
25-Jun-14 3:16 p.m. GMT
Some more great entries coming in. Let's try a concept that symbolizes going from crooked teeth/bad smile to straight teeth/smile teeth.

You can use the map locator symbols or come up with your own ideas. (perhaps two of them ? leading from the crooked one to the straight one?)
27-Jun-14 5:29 a.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
27-Jun-14 5:29 a.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
27-Jun-14 5:30 a.m. GMT
Would love to see some designs incorporating the smile progression theme. See the two new files uploaded today. They're titled "Smile Progression" 1 and 2. Incorporating this theme into the above-mentioned ideas might produce a winning design !
29-Jun-14 12:14 a.m. GMT
So much talent participating in this project so far ! Now, in the last remaining hours of this project, let's try a few designs that are completely different from what we have seen so far.

Feel free to come up with your own completely unique ideas. Change up the colors, eliminate the graphic, do whatever you like. Impress us. Show us what you can come up with. We'd love to see a few designs with just text only, no graphic, but feel free to do your own thing as well.
29-Jun-14 11:24 p.m. GMT
Some great new concepts coming in ! We've decided to extend things a few days to allow some new and original ideas to come in. Keep the great entries coming !