For $333 they received 132 design concepts from 22 designers!
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Starts:2-May-14 6:29 a.m. GMT
Ends:16-May-14 6:29 a.m. GMT
Award 1: $333, was awarded to janisa
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We design baby to toddler clothing and accessories. Our main distribution channel will be online. So the logo needs to be differentiated while can easily be recognized and remembered. Think of iconic brand logos such as those of Amazon, Nike, Apple Computer, etc.
We sell premium quality clothing designed with full functionality and versatility in mind. We make the clothing accessible to the main public, so the clothes will be sold at an affordable price point. Therefore, the logo needs to conjure this sense of “affordable luxury”.
Utilize logo on stationary designs. Business Cards should be enabled for standard US size (i.e. Standard cut size: 89 × 51 mm (3.5 × 2 in)
Busy Moms who have young children and who prefer shopping online.
We hope to build an emotional connection with people who choose to purchase our clothing. So the logo needs also to evoke emotions and capture people’s imagination.
1. Affordable luxury – premium quality but offered at approachable price points
2. Whimsical – evoke feeling of vast imagination and convey uniqueness that BeebaBaby products possess
3. Simplicity – clothing that is functional yet the designs are deceivingly uncomplicated
Open to artistic interpretation. We really like the logos from the following companies/websites. Also please see attached file.
http://toobydoo.com/ -- Simple sophistication
http://www.bibaloo.com/ - whimsical and fun
https://www.google.com/ -- Fun,vibrant colors
amazon.com - Simple, communicates what the brand stands for - Happiness
Open to ideas, but should adhere to the three Logo goals above.
Do NOT want Strictly pink or strictly blue as the products we sell are for both boys and girls.
Same goals as for the logo
Website, business cards, stationary
See attached file
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