loomgroup has picked a winning logo and stationery design

For $400 they received 193 design concepts from 20 designers!

  • Award 1
    lg idea 3 by Zechariah

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Dates

Starts:13-Sep-13 1:36 a.m. GMT

Ends:10-Oct-13 9:58 p.m. GMT

Awards

Award 1: $400, was awarded to Zechariah

Formats

AI (vector based)

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Loom Group

What do you do?

Real Estate

What is the exact name you would like in your logo?

Loom Group

You'll receive designs for biz cards, letterhead and envelopes.

We would like designs for biz cards, letterhead, envelope, and folders.

What is your industry?

Real Estate and Construction

Describe the target audience for your logo and stationery

We are based out of Bushwick, Brooklyn. If you are familiar with this neighborhood, it is the Hipster capital of the world. With that being said, we need to cater to our current clientele, while ensuring that as we expand to other, non-hipster neighborhoods, our logo could still apply.

Most of our clients are:
- mid 20s to early 30s
- male and female
- upper-middle class
- work across various industries
- well-educated
- art-loving
- minimal aesthetic
- grungy
- HIPSTER

What 3 things would you like to communicate to your audience through your logo and stationery?

1) A subtle implication that infers we do Real Estate

2) Hipster meets Corporate

3) We want people to feel secure, welcomed and invited. The real estate market in Brooklyn is a pretty sketchy one, where customers get scammed left and right by pseudo-brokers. We want to make our customers feel invited and safe when coming across our logo.

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

Open to all.

What colors do you want to see in your logo and stationery?

Open to all.

What colors do you NOT want to see in your logo and stationery?

Open to all.

What adjectives should best describe your logo and stationery?

Professional Hipster

Where will your logo be used (print, website, etc.)?

Print & Digital

Do you have additional info or links you want to share?

Open to all.

Brief updates

26-Sep-13 10:24 p.m. GMT
Because I was away on vacation for 10 days, I was unable to give timely feedback to a lot of the initial submissions. Therefore, I would like to extend the deadline 5 more days, and will give immediate feedback as submissions come in.

Thank you all for your good work!
7-Oct-13 3:54 p.m. GMT
To all designers submitting a logo concept/design, thank you for your great work. I am noticing a common theme in all of these logos, and that is the minimal - black & white - aesthetic. While I did stipulate the importance of that in my original brief, we do not want to go too minimal to the point where we do not have a standout brand. We'd instead like something with a classic, vintage feel, but with a modern 2013 twist. And it is essential that it has a branding element of a REAL ESTATE company. That should be the first priority. The second priority should be to tailor the aesthetic in a vintage/classic way, in order to appeal to our demographic.

Once again, thank you all for your great work, and I look forward to the last submissions!
8-Oct-13 2 a.m. GMT
Calling all designers! This project is still up for grabs, as of right now there is no logo that is a clear winner. I am awaiting a submission that really wins me over. I am searching for an iconic real estate brand design that has a classic/vintage feel but with a modern twist. I will gladly give feedback to all submissions as soon as they come in.

Good luck!