Pro Hábito – healthy lifestyle habits
a logo and stationery project by prohabito

Creative brief

Business Name

Pro Hábito

What do you do?

We offer 1. a methodology that helps modify lifestyles, 2. change the routine to insert new healthy lifestyle habits, 3. Change the actual behavior for a new one.

We expect to insert at least two new habits, one referred to food and the other to the physical activity. eat less and better and move.

Through personal effort and self compromise, knowledge and execution of a number of steps, the person achieves in a short time a better looking, better feeling and well-being.

What is the exact name you would like in your logo?

Pro Hábito

You'll receive designs for biz cards, letterhead and envelopes.

Business Cards, Keynote Master and Letterhead.

What is your industry?

Health Care and Biotech

Describe the target audience for your logo and stationery

Mainly targeted for sedentary, overweight and obese people.
Focussed for massification, but also for community members, employees and organizations.

Age: 15+
Social grade: B to D
Location: Mexico, Latin America and latin americans living in the US
Education: all levels

What 3 things would you like to communicate to your audience through your logo and stationery?

Create healthy habits.
Ease and simplicity.
Life-changing styles and experiences.
Life-style changes can be posible.

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

image + text

What colors do you want to see in your logo and stationery?

Fresh colors, soft tones

What colors do you NOT want to see in your logo and stationery?

No primary colors

What adjectives should best describe your logo and stationery?

Minimalist, modern, to be in but casual, free
To address family, community, group (more than two)

Where will your logo be used (print, website, etc.)?

Website, documentation, stickers, products.

Do you have additional info or links you want to share?

www.uhmasalud.com
www.healthways.com
www.thevitalitygroup.com
www.redbrickhealth.com
www.castlighthealth.com
www.provanthealth.com
www.healthmedia.com
www.healthpartners.com
www.bluezones.com
www.nutrisystem.com
www.terapiaenlinea.com.mx