Health Consulting Start-up needs Inspired Logo and Stationary - Please help us, Creatives!
a logo and stationery project by heathernhall

Creative brief

The buyer added updates to the brief. Read them.

Business Name

How Health Happens

What do you do?

We are an innovative start-up that's focused on educating people with regards to all aspects of improving their health; this includes teaching on topics such as Nutrition, Physical Well-being, Mental and Spiritual Awareness, Environmental Influences, and basic Biological Understanding. We teach that Health is a multi-faceted state of being, and proactively coach, educate and assist each individual through conscious choices towards a healthier lifestyle. We are not a "one size fits all" rigid-process consulting group; each individual is offered a personal and unique experience based on their specific needs and goals. Recommended solutions for healing and health improvement will always be based on natural holistic approaches.

What is the exact name you would like in your logo?

It can say "How Health Happens" or not; we're open to either way. Initials could be used or just something symbolic instead-we're flexible.

You'll receive designs for biz cards, letterhead and envelopes.

We are indeed looking for business cards, letterhead, and envelope designs, but the logo as a brand for the company is the priority and one that we hope stands out wherever we decide to use it. The memorability or appeal of it is our primary interest.

What is your industry?

Consulting and Professional Services

Describe the target audience for your logo and stationery

Just about every demographic - men and women from early adulthood all the way to senior citizens. People who have tried a lot of avenues to get better but continue to struggle; People who suffer chronic illnesses; People who want to lose weight but can't seem to; Parents seeking how to have healthier options for their families; People who need coaching and counseling to get where they want to go, need inspiration and ideas; Anyone interested in learning more about Health - there are always better choices to make towards living a balanced and healthy lifestyle; People confused about de-conflicting Health information for themselves.

What 3 things would you like to communicate to your audience through your logo and stationery?

1) We are creative professionals with style and confidence.
2) General intrigue that inspires them to learn more about us.
3) There are smart people out there willing to help.

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

We're pretty open to any creative ideas...all independently or any combinations of the above. We really don't want to restrict anyone with respect to their creative ideas, so go for it! If the Logo is really obscure and stylishly creative, maybe having the text (name of the company) would help, but maybe not. We're health professionals, not creative designers, so we're leaving it up to you too!

What colors do you want to see in your logo and stationery?

We're pretty open, but have talked about both bold combinations (high contrast) and also natural softer colors, but probably not pastels...

What colors do you NOT want to see in your logo and stationery?

Pink, orange, and most shades of brown.

What adjectives should best describe your logo and stationery?

strong, clean, balanced, inviting, sexy (not in a provocative way, but like something that really draws you in and looks cool), intriguing - might get someone asking questions, which is the first step in developing the coaching relationship.

Where will your logo be used (print, website, etc.)?

Our logo will be used in print, on the web, on products, t-shirts, etc. There isn't a way that we won't use this logo and stationary, so we really need it to be a strong representation of our dedication to helping people live the best life they can!

Do you have additional info or links you want to share?

We want the logo and stationary to be simple, but stylistic..maybe a little bit of a "Zen" feel, but we don't want anyone to be restricted to that AT ALL. Natural elements or nature could be a good incorporation, but we'd prefer it not be too literal (showing a pathway to convey walking down the path of health). There are so many creative people out there, and we're totally open to anything that strikes you. We like fluidity, things being open, symmetry, structural, strength, etc.......if we could pull this off with a cool design and no words, that's just as acceptable.