rcass has picked a winning logo and stationery design

For $333 they received 91 design concepts from 18 designers!

  • Award 1
    NestWealth by BrandingDesigner

Over 40,000 small businesses - and some big ones - trust crowdSPRING with custom logo design, web design and writing services. 96% of them would recommend that you try us too.

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Dates

Starts:30-Oct-12 1:59 p.m. GMT

Ends:13-Nov-12 11:59 p.m. GMT

Awards

Award 1: $333, was awarded to Brandin...

Formats

JPG, Vector EPS

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

The buyer added updates to the brief. Read them.

Business Name

The business name is 'Nest Wealth'

The emphasis is on the word Nest.
Name might change to Nest Wealth Solutions or Nest Wealth 'something' so please keep that in mind as you design.

What do you do?

We represent a new era in wealth management.
We provide a solution that is much less expensive than the current status quo and also provides transparency to the end investor. Our goal is to keep as much money as possible in the investor's pockets.
This is the wealth management solution for everybody that doesn't know what to do or feels like they are being taken advantage of in the current industry.
The reason we have chosen the word Nest is because it is approachable, slightly different and has some connection in certain people's minds with 'Nest Egg'.
While most of this service is provided online, the name and logo of the company should make it feel personable and warm.

What is the exact name you would like in your logo?

Nest Wealth (Focus on 'Nest')

You'll receive designs for biz cards, letterhead and envelopes.

That is fine

What is your industry?

Financial Services

Describe the target audience for your logo and stationery

Average Investors in the age range from 35+ all the way up to baby boomers.

What 3 things would you like to communicate to your audience through your logo and stationery?

A sense of openness and fairness
Stability
A sense that while we are managing money we are also not stodgy or traditional

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

Text Only or Text & Image

What colors do you want to see in your logo and stationery?

Completely Open

What colors do you NOT want to see in your logo and stationery?

Red

What adjectives should best describe your logo and stationery?

Friendly
Trusted
Intelligent

Where will your logo be used (print, website, etc.)?

All

Do you have additional info or links you want to share?

None

Brief updates

5-Nov-12 1:35 p.m. GMT
I have complete faith in the Crowd Spring Community...but I want to give time for everybody to submit and do their best work.

I am assuring the award as well as extending the deadline.

Keep Creating!
11-Nov-12 1:39 a.m. GMT
First, I want to thank everybody who has participated so far...the submissions have been great....so great in fact that I've decided to assure the award because of the quality of the work.

That being said, I still haven't had that magic 'A-HA' moment where I just know right away that I am seeing the future log of Nest Wealth.

I thought I'd share some advice as we head into the last 5 days.
1) Nest should be much larger than wealth in the word mark...many of the current submissions have done this very well.

2) The goal is to have a logo that feels warm and comfortable. Don't think traditional wealth management companies, feel free to think more along the lines of products and looks / feels that make you feel welcome.

3) The logo can feed off of the shape or a nest or branches or anything else you can think of but there's a lot to work with here.

Best of luck and really looking forward to seeing the new entries!