new nest, a new brand
a logo and stationery project by newnest

Creative brief

Business Name

New Nest

What do you do?

My company offers these services:
home organization
• home staging
• interior decorating
• season and event decorating
• residential cleaning services
• downsizing and relocation services for seniors
• project management for home renovations.

What is the exact name you would like in your logo?

new nest or newnest (variations in type case are acceptable)

You'll receive designs for biz cards, letterhead and envelopes.

information for the stationery:
Leanne Scagnetti
• 30 Neuchatel Avenue
• Woodbridge ON
• L4H 2Y2
• 416 821 7933

What is your industry?

None

Describe the target audience for your logo and stationery

New Nest's primary target is busy professionals who want, but do not have time, to organize or decorate their home. This includes:
new homeowners
• new empty-nesters
• seniors who are downsizing or moving to a retirement home.

Our secondary target audience includes real estate agents and new parents.

What 3 things would you like to communicate to your audience through your logo and stationery?

1. we refresh the space you live in
2. we help you simplify and order your life
3. we're imaginative and mindful; trustworthy and respectful; professional and personal.

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

• the text locked-up with an image is mandatory, i.e. an illustrative logo with the wordmark ('new nest' or 'newnest')
• also, the logo should be usable alone for specific contexts, such as favicons and in facebook dimensions.
• we prefer that the logo image not be abstract

What colors do you want to see in your logo and stationery?

• soft colors, low luminosity, that translate effectively to monochrome (black & white).
• green, blue, gray tints are preferred.

What colors do you NOT want to see in your logo and stationery?

• no strong, high-luminosity colors
• no red or purple
• no cartoon-like boldness

What adjectives should best describe your logo and stationery?

• friendly
• approachable
• soft
• whimsical
• welcoming

Where will your logo be used (print, website, etc.)?

• print, including small B&W ads
• online, including website, facebook, IAB ads

Do you have additional info or links you want to share?

the files attached are for a very general direction for the look & feel of the logo illustration.