Humanist Community at Stanford
a logo and stationery project by jfigdor

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Humanist Community at Stanford

What do you do?

The Humanist Community at Stanford (HCS) is dedicated to building, educating, and nurturing a diverse community of Humanists, atheists, agnostics, and the nonreligious at Stanford and beyond. HCS serves undergraduate and graduate student communities, providing weekly discussion groups and hosting big public events at Stanford featuring people like Richard Dawkins, Greta Christina, and the Mythbusters.

What is the exact name you would like in your logo?

Humanist Community at Stanford

You'll receive designs for biz cards, letterhead and envelopes.

Instead of envelopes, we need a wide logo that we can use on the top of our website.

What is your industry?

Education and Universities

Describe the target audience for your logo and stationery

Stanford students, faculty, staff, and the general public in Silicon Valley and the SF Bay Area.

What 3 things would you like to communicate to your audience through your logo and stationery?

Young, intellectual, community.

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

Text and image (needs to look good in colour and also in black and white)

What colors do you want to see in your logo and stationery?

Stanford Red (you can see it all over the Stanford.edu website), a nice deep green (Stanford's mascot is a tree), needs to look good in black and white

What colors do you NOT want to see in your logo and stationery?

Use whatever you want, but make sure it looks good in colour and in black and white.

What adjectives should best describe your logo and stationery?

Young, professional,

Where will your logo be used (print, website, etc.)?

On print materials and on a website

Do you have additional info or links you want to share?

We like these sites:
http://harvardhumanist.org/harvard/about-the-hu... (I like both the logos on this page)
http://twitter.com/HarvardHumanist (I like the shield for the logo)
http://reasonrally.com/